*thud* Advertisers, Viewers Don't Show Up for Megyn Kelly's Alex Jones Interview

[underpants]

http://adage.com/article/media/advertisers-viewers/309484/

According to Nielsen fast affiliate ratings, last night's broadcast of NBC's "Sunday Night with Megyn Kelly" averaged just 3.53 million viewers and a 0.7 rating in the core news demo, which translates to around 841,000 people 25 to 54. That marks the lowest turnout for Kelly's newly-minuted newsmagazine program, which debuted on June 4.

To put the ratings for Sunday night's broadcast in context, the demographically relevant audience for the Jones interview was 30% smaller than that which turned up in the same hour for a repeat of "America's Funniest Home Videos" on ABC.

For one thing, each of the first three national commercial pods featured a different PSA from the Ad Council, which is in and of itself an unusual development for a broadcast TV show. (PSAs tend to be priced at a generous discount, so they don't usually account for much of the prime-time inventory.)


All told, NBC promos ate up four and a half minutes of Kelly's airtime last night. By comparison, the June 11 broadcast featured two and a half minutes of NBC promos, while the series opener included just a single minute of in-house promotion.

[Me.]

1. Ouch

"the demographically relevant audience for the Jones interview was 30% smaller than that which turned up in the same hour for a repeat of "America's Funniest Home Videos"

[underpants]

2. It also went head to head with the US open final round

I wouldn't have watched it anyway...and apparently no one else did either.

A repeat???

[Warpy]

3. Last night was pretty much a wasteland on TV

so I watched movies over on You Tube, instead. Nothing would have persuaded me to tune into Kelly.

I would like a report from someone who isn't as much of a snob as I am, did she fluff him or obliterate him? I"m guessing the former, a desperate attempt to normalize a raving lunatic.

[Me.]

4. All Reviews Give Her Kudos

for a hard hitting interview but so many advertisers bailed and the ratings were so low that I think the die is cast

[Warpy]

6. I trust professional reviewers about as much as I trust the current administration

"Hard hitting" might mean she asked one question about his recent child custody battle.

[jrthin]

5. Good. n/t

[catbyte]

7. Twitter was all atwitter last night with Deplorables gushing that they "weren't big Alex Jones fans

before this interview, but now they LOVE him!"

So much for Kelly's assertion that she was going to "confront" him. Her fannish Instagram selfies with him were also nauseating. It just infuriates me that they threw Tamron Hall away for this GOP shill. NBC News has lost me forever. Yuck.