Dems new pitch to voters: A Better Deal

[Gothmog]

This is not Gingrich's contract against or for America but it is a good start. Pelosi and Schumer are developing a message for the 2018 midterms and I like the concepts being discussed http://www.politico.com/story/2017/07/05/democrats-trump-congress-better-deal-240150

Democratic leaders are zeroing in on a new mantra for their long-promised economic agenda: the “Better Deal.”

The rebranding attempt comes as Democrats acknowledge that simply running against President Donald Trump wasn’t a winning strategy in 2016 and probably won’t work in 2018 either. The slogan, which is still being polled in battleground House districts, aims to convince voters that Democrats have more to offer than the GOP and the self-proclaimed deal-maker in the White House.

But even as Senate Minority Leader Chuck Schumer and House Minority Leader Nancy Pelosi prepare a jobs package centered on infrastructure, trade and the minimum wage, some of their most vulnerable members are making other plans.

Several moderate Democrats facing reelection next year told POLITICO that no matter what leadership does, they’re preparing to craft their own pitch to voters. The ideological and political divides that gripped the party during the Hillary Clinton-Bernie Sanders primary wars are far from healed, and leadership may not find universal support for the left-leaning platform, particularly from those trying to defend seats in Trump-friendly states.....

Several lawmakers interviewed by POLITICO said the overarching lesson they learned from the 2016 election is not that Democrats need a more cohesive economic message. Instead, they say, they need to be able to run a strong campaign in spite of the national Democratic platform.

That’s not to say they won’t accept a new party plank if it materializes and fits their districts. But they’re not counting on it either.

[kimbutgar]

1. I wish they would talk to George Lakoff to get the right messaging.

[nikibatts]

2. I wish all the Dems would pull together behind this, including progressives.

The Bernie factions will probably not go along with this since they want to insist on "Our Revolution." Try it without them then.

Sounds good to me.

[Gothmog]

15. Newt and the GOP win in 1994 by having an united front

The Democrats need to do the same

[DesertRat]

3. Hopefully it will include healthcare for all

And voting rights for all.

[leftstreet]

4. Argh! Timmy Kaine's 2006 SOTU rebuttal "A Better Way"

No thanks

[Delmette2.0]

5. Don't use the word "Deal"!!

FFS that is what 45 keeps saying, that he makes the best deal.

[DesertRat]

8. I never even thought of 45 when I heard it.

I thought it was a nod to FDR's New Deal. I like it.

[newfaces]

6. Confused...

I'm not sure I get the thinking behind the "Better Deal" expression. The party leadership say they have to do more than "run against" Trump and the slogan they pick for themselves is, essentially, "we'll give you a better deal than the other team"?

I know that's not what they're going for, but it's certainly how Republicans will be able to spin the message. Avoiding compare/contrast language is important for sounding like you have something to say, not just something to react to.

[Tiggeroshii]

7. A step above "have you seen the other guys?"

But short of the inspirational motto we probably need.

[Hortensis]

14. A short step above. Democracy as "a better deal" than

a slide into authoritarian nationalism? Maybe some inspirational music would help. No logo to post yet.

[Tatiana]

9. I like it. Evokes the "New Deal." And snatches the word "deal" from 45.

Now if there can be some actual messaging, advertising, promotion, and in-district town halls and meetings to educate the people about our actual values.

[Gothmog]

12. I also like it as a good starting place

[betsuni]

10. It sounds so ... Midwestern. Like "pretty good deal" or "heckuva deal"

I like my idea: EQUALITY GOOD. I think it's a heckuva message.

[trueblue2007]

11. "The New Deal" ....FDR

[Cha]

13. Thank you for this, Goth!

[oasis]

16. Sounds like a program Democrats can build on for a successful 2018. nt

[Auggie]

17. It sucks. It's a loser. It's awful.

“A Better Deal: Better Jobs, Better Wages, Better Future”

I'm not sure they've actually settled on the "Future" version, as another -- “A Better Deal: Better Skills, Better Jobs, Better Wages” -- is floating around the internet as well.

Both are passive, uninspiring, boring and worse of all, insulting. Is the implication here that all Americans are stuck in dead-end jobs?

The minute you suggest anyone is underachieving because they are uneducated or lacking in skills is the minute you lose your audience. I've seen and witnessed it in focus groups.

And is it true that this slogan was created by Democratic lawmakers (reported by the Washington Post)? What do they know about about marketing and brand building?

Where are the Madison Avenue types -- the creative geniuses behind "Got Milk?" and "Think Different? If you wanted to rip-off a slogan (Better Ingredients, Better Pizza, Papa Johns) why not at least rip-off "Think Different" but use photos of The Women's March, Occupy Wall Street, "Made in America" products and Renewable Energy farms, for example?

This is a FUCKING DISASTER and not just an opinion but the critique of someone who has spent nearly four decades in the advertising business.

[Gothmog]

18. It is better that the GOP slogan

We will get something done eventually

[Auggie]

19. Nice try, but all the snark in the world can't save the Dem's slogan