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(7,178 posts)
Mon Oct 30, 2017, 10:05 AM Oct 2017

Facebooks 2016 Election Team Gave Advertisers A Blueprint To A Divided US

The company offered advertisers a breakdown of the US electorate's interests, religions, races, and dislikes during a fraught election season compromised by bad actors.

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During the 2016 election season, Facebook provided political advertisers with a targetable breakdown of a fractured United States, which could’ve been used as a blueprint for exploiting the country’s divisions.

According to a political advertising sales pitch obtained by BuzzFeed News, Facebook carved the US electorate into 14 segments — from left-leaning "youthful urbanites" to a pro-NRA, pro–Tea Party group it bizarrely labeled as "the great outdoors." It detailed their demographic information — including religion and race in some cases — and offered them to political advertisers via Facebook’s sales teams. For advertisers using Facebook’s self-serve platform, the segments could be reached by purchasing larger bundles ranging from “very liberal” to “very conservative.”

The "very liberal" bundle included an estimated audience of 28.6 million people broken down into three groups — “youthful urbanites,” “transitionals,” and “politically engaged city dwellers.” The "very conservative" bundle included an estimated audience of 22.8 million people broken down into three groups — “post grad nest builders," “family values,” and “the great outdoors.”

“This type of approach is almost exclusively designed for nonpolitical professional people who want to mix it up.”
“We typically help marketers across all verticals understand audiences this way, and we briefly used this framework to help inform how a small number of marketers built their campaigns,” a Facebook spokesperson told BuzzFeed News, adding the pitch had been removed as part of a "regular refresh." Said the spokesperson, “these segments are no longer available.”

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Facebooks 2016 Election Team Gave Advertisers A Blueprint To A Divided US (Original Post) Madam45for2923 Oct 2017 OP
Zuckerberg: "We knew nothing and we didn't do nothing" dalton99a Oct 2017 #1
I dont know what to do with Facebook California_Republic Oct 2017 #2
I hate knowing that Mercer & Bannon's Cambridge Analytica had access to our personal info. Madam45for2923 Oct 2017 #3


(1,826 posts)
2. I dont know what to do with Facebook
Mon Oct 30, 2017, 10:47 AM
Oct 2017

I’d like to close my account when it’s appropriate. I’m hoping Zuc makes some changes but if not I’m ready to shut it down or set my home page as a protest

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