Americans are spending more money than ever trying to be happy, but we're still pretty miserable
Today, there are happiness consultants, happiness coaches, happiness summits, and happiness workplace seminars, which in some cases may be mandatory for employees. There are more than 70 TED Talks tagged with happiness or related themes, with tens of millions of views. Amazons pages contain more than 100,000 hits for happiness literature as the self-help shelves continue to brimmeth over. Some companies have even enlisted in-house happiness experts, most notably Googles Jolly Good Fellow, hired for the purpose of making sure employees report that theyre not just doing their jobs, but are doing them with delight.
Globally, wellness is a $3.7 trillion industry, according to trade group Global Wellness Institute, which estimates that the staggering sum includes everything from beauty and anti-aging ($999 billion) to wellness tourism ($563 billion) to nutrition ($648 billion). Yet despite the trillions of dollars, the branding, and the brassy platitudes, Americans remain among the most miserable people on earth.
Happiness in this countryif you were to even try to measure ithas plunged. In 2007, the United Nations ranked the United States as the third happiest nation in the world, but in 2017, it dropped us to 19th place. As New York recently noted, for 80 years, young Americans have been getting more anxious and depressed, and no one is quite sure why. Among the dreary subsets of analysis is that of Angus Deaton, a Nobel laureate in economics, who found that since 1990, middle-aged white Americans have been living sicker and dying earlier even as mortality rates elsewhere in the world are increasing.
The question is: Where are we going wrong?
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