General Motors Says Facebook Ads Ineffective, Pulls Campaign From Site Ahead Of IPO

[onehandle]

Source: Huffington Post

General Motors has decided to pull its advertising campaigns from Facebook, saying their paid ads had little effect on customers, the Wall Street Journal reports, citing "people familiar with the matter."

The move comes just days ahead of Facebook's initial public offering on Friday. The company's shares are expected to be valued at around $38, making the company poised to be worth up to $100 billion.

GM spokesman Pat Morrissey said the automaker is reassessing its Facebook advertising, but that the review is part of a regular analysis the automaker conducts on where its advertising dollars are spent most effectively.

"We look at this with all media outlets, we look at the effectiveness," he said. "We move money around to various outlets."

Read more: http://www.huffingtonpost.com/2012/05/15/general-motors-advertising-facebook_n_1518862.html

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Make sense. Facebook, like Google, is just a big ineffective ad spammer. Unless you are selling boner pills.

Neither is a legitimate investment.

[L. Coyote]

1. They must be planning a big IPO buy!

[Faygo Kid]

2. Dupe in LBN.

[madrchsod]

3. fiat`s running contests and giving away a new abarth and other stuff

maybe general motors does`t have a good ad agency

[TroglodyteScholar]

4. It's so refreshing to see a big company make this decision.

Does anyone here ever buy anything because they saw it advertised on FB? I know I haven't.

FB is hype, hype, hype, and more hype. Within 5 years it will be reduced to AOL status. The most that will be said of it is that it made us think a bit about our privacy in an age when technology began to move faster than we could protect ourselves from it.

[madrchsod]

6. without face book this woman would`t be running in the illinois16th

the state party selected no one so we decided to "nominate "her.the the state party was forced to accept her...

https://www.facebook.com/WandaRohlForCongress

her`s her "official" site

http://rohlforcongress.com/

the revolution in wisconsin was powered by facebook and bloggers

[Kolesar]

8. Don't forget Tunisia! eom

[madrchsod]

5. actually there must be to many people turning off gm ads.

i have all the right wing crap blocked on my page. i have every liberal, progressive,union,and democratic party site on my ad column.

[Maeve]

7. I have all ads blocked from my Facebook viewing

Honestly, with Firefox and various add-ons, I never see an ad--and if that stops working, I'm outta there.

[marmar]

9. I don't pay attention to ANY internet ads....All they do is annoy me.

nt

[KurtNYC]

10. $100 billion for Farmville ?!

And for that lying bogus spam ap that says "Your friend answered a question about you"

Let the IPO peak and then short the hell out of it. When are more fund managers going to learn not to buy into this big-free-subscriber-base-now-monetizing-with-ads-or-switching-to-paid-subscribers crap? FB has been "pumped" now here comes the "dump."