Belgian-Brazilian Brewing Conglomerate To Rename Budweiser ‘America’
Source: International Business Times
By Owen Davis On 05/10/16 AT 12:23 PM
@odavis
Say the word “America” this summer and you won’t be referring just to a country north of Mexico and south of Canada. You’ll also be saying the new, official name of a mass-produced lager owned by multinational Belgian-Brazilian brewing conglomerate Anheuser-Busch InBev and sold throughout the U.S.
This summer, Budweiser becomes “America.” ... The branding move, which renames the beer after the country where it was created, coincides with a summer dominated by the Olympics and an interminable presidential campaign, alongside the typically patriotic activities of July 4th cookouts and baseball games.
“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” Tosh Hall, creative director at branding firm JKR, told Fast Company.
Though Budweiser has long altered its cans and bottles during summer to display American flags and other patriotic symbols, the move represents the first time the company gone so far as to formally rename the beer. ... AB InBev, Budweiser’s foreign parent company, applied with the Alcohol and Tobacco Tax and Trade Bureau to make the switch, AdAge reported Monday.
Read more: http://www.ibtimes.com/belgian-brazilian-brewing-conglomerate-rename-budweiser-america-2366942
Since this is all about generating free publicity, I chose the headline that pointed out who owns the brand now. I draw the line at posting a picture of the can.
I expect my consumption will double or triple due to this change.*
Label Filings Reveal Major Patriotic Packaging Play
By E.J. Schultz. Published on May 06, 2016.
Update: A-B InBev on Tuesday, May 10, confirmed the limited-edition label change, saying "America" would replace "Budweiser" on the front of 12-oz. cans and bottles. The packaging will run from May 23 through election season in November, the brewer stated. The agency that handled the design change is Jones Knowles Ritchie, New York. The packaging will be accompanied by a summer-long campaign called "America is in Your Hands." A national TV spot featuring the cans and bottles will premiere on June 1.
~~~
Budweiser, which has dressed bottles in stars and stripes in previous summers, could be poised to make one of its biggest patriotic plays yet. The brand has sought approval for new labels that replace the Budweiser name with "America," according to a filing with the Alcohol and Tobacco Tax and Trade Bureau.
The labels don't stop there. They include phrases such as "E Pluribus Unum" and "from the redwood forest to the Gulf stream waters this land was made for you and me," as well as "indivisible since 1776."
A Budweiser spokesman declined to comment on the labels.
* any number times zero is still zero.
= new reply since forum marked as read
Which one?
Budweiser Budvar Brewery
Does this look like a generic airplane to you, or does it look like an airplane operated by a particular company which also operates similarly-marked airplanes:
To put it another way: Does that airplane bear a word which merely indicates its country of origin, or does that plane bear a word which distinguishes it from other brands of airline service?
The answer to your question is the answer to that question.
...with another product entirely. 
F*cking close to water....
Here's the first choice:
It was rejected by the Federal Trade Commission, though, on the grounds that it was false advertising.
"America sucks" does that mean there will be more fist fights?
Besides, HE WON'T LIKE IT!!!
I'll take my local craft-brewed brand anytime.
