The Trump Brand Is So Toxic That His Company Is Now Planning Hotels Without His Name on Them

[highplainsdem]

Source: Slate

The best thing about Donald Trump, Hillary Clinton said on Sunday night, may be his children.

The business development team at Trump Hotels appears to agree. As Politico pointed out on Friday, at the end of September the company, led by Trump and his three oldest children, announced its new hotel brand would be called Scion. That means “descendant of a notable family,” noted the press release.

What’s really notable, of course, is that Scion is the rare—and possibly singular—venture of the Trump commercial empire that does not wear the blustering patriarch’s name like a badge.

If this does not quite signal the Trump Organization's retreat from the scandal, lies, and bigotry that have characterized Donald Trump’s presidential campaign, it does appear to represent a hedge of business against politics. And Scion may be an early indicator of how Trump the brand—which birthed Trump the politician—might wind up feeling, and managing, the backlash.

-snip-

Read more: http://www.slate.com/blogs/moneybox/2016/10/14/the_trump_organization_is_planning_hotels_without_the_trump_name.html

[BlueSpot]

1. Isn't Scion a type of car?

I so hope they get sued, hit with cease & desist orders, trademark violations and whatever else might be applicable.

[LisaM]

4. Yes, they're discontinuing it, though.

Anyway, you can have the same trademarks for two different things (Delta for airlines and for faucets, for example).

There's a couple trademarks in the asset management field for SCION - they might actually be a little more concerned; who'd want their asset management company dragged down by implied association with the Trump brand?

[Ms. Toad]

6. They are already in the process of registering it as a service mark.

Depending on what the car company used and/or registered it for, they may well be successful.

Marks are source identifiers for a narrow range of goods or services. As long as there is no overlap, and the mark is not a vamous mark, you can't exclude others from using it as a source identifier for a different range of goods or services.

[VMA131Marine]

8. Scion is one of Toyota's brand names.

Toyota is a MUCH bigger company than Trump's.

[ToxMarz]

11. It is, but it isn't the equivalent of Lexus, in hotel terms it would be La Quinta

[BlueSpot]

14. Thanks for the feedback/info

I'm not a lawyer for sure. I just wanted him to get a taste of his own medicine. Not this time, I suppose.

[moondust]

2. Simple answer to that.

A smartphone app that lists all the tRump properties regardless of what name they go by.

[LisaM]

5. The Scion trademarks were filed in the name of DTTM!

Pretty easy to track.

[Yallow]

3. Can You Say Bankrupt?

Coming Soon.

[Spitfire of ATJ]

7. Won't be long....

[CountAllVotes]

9. Poisonous old freak

No one wants a thing to do w/you tRump.

Throw in the towel (if you have one) now. Thnx.

[LiberalFighter]

10. How about no hotels by Trump?

[Crash2Parties]

12. But for the last 10 years he's been licensing his name to developers...so what's he have left, then?

[TeamPooka]

13. ""Hilton" sounds good, let's go with that one."

[tclambert]

15. I've been predicting this. Imagine how bad it will get on Nov. 9th.

The value of that brand will go below zero.

[47of74]

16. I think even if one of the other GOP primary challengers now clogging the GOP toilet...

...had edged out Trump his brand would've been shit after some of what he said.

[Kennah]

17. Don't you mean Nov 29th, after the GOP votes on Nov 28th (n/t)