Democratic Ad Campaign Spotlights Trump Voters With Regrets
Source: New York Times
A Democratic group unveiled a $3 million advertising campaign Tuesday featuring people who supported President Trump but now regret it, the first wave of a yearlong effort to reclaim some of the voters in the industrial Midwest who helped tip the 2016 election.
The group, American Bridge, will air commercials in Michigan, Wisconsin and Pennsylvania that are first-person testimonials from residents of each state explaining why they backed Mr. Trump in 2016 and why they will not do so again next year. While it’s not uncommon to spotlight voters in political advertising, these commercials feature no narration and are set, documentary-style, in the homes and towns of those on camera.
“We want to create a permission structure in these communities,” said Bradley Beychok, the president of American Bridge. “We want them to know, ‘It wasn’t just me.’ But you have to create space for people to defect.”
The voters featured in the commercials all focus on Mr. Trump’s record, and what they say is his self-focus and lack of accomplishments in their communities, while avoiding issues that often consume Washington, like impeachment or Mr. Trump’s inflammatory language. Speaking in personal terms, they acknowledge that they supported the president because they thought that, as a political outsider, he would be a more effective change agent than the elected officials who won the White House every four years, until him.
Read more: https://www.nytimes.com/2019/11/12/us/politics/swing-state-trump-regrets.html
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I distinctly remember the Bush Jr. Rah Rahs acting in 2007, 2008 like they never supported invading Iraq in the 1st place. except they (and 90% of America) were baying for blood in 2002. 
whatever it takes to turn the tide.
