Democrats launch $10M campaign bashing Trump in 3 key swing states
Source: politico
The ads will run in Wisconsin, Pennsylvania and Michigan.
By ZACH MONTELLARO 02/18/2020 08:00 AM EST
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Trump carried the three states by a combined 78,000 votes out of 14 million cast in 2016, and American Bridge has focused its 2020 spending on chipping away at the president’s support among white working-class voters in the states. Given how close the states were four years ago, any erosion in the margins among key demographic groups — even ones that still give Trump their overwhelming support — could tip one of the battlegrounds in 2020.
“We don't have to win all of these voters back. We don't even have to win a majority of these voters back,” Sacha Haworth, the organization’s political director, said in an interview with POLITICO. “We just need to be able to peel off enough of his supporters within this swath of voters to deny him the White House in 2020.”
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American Bridge’s new ad campaign, which will later expand to include a separate digital component, follows anti-Trump spending the group did at the end of 2019. After that campaign, the group studied voters in the states for clues about how their ads affected Trump’s poll numbers.
A study conducted by BlueLabs Analytics for American Bridge, which was reviewed by POLITICO, maintains that an earlier advertising campaign in Wisconsin at the end of 2019 eroded some of the president’s support among so-called likely Trump Defectors voters who backed the president in 2016 but aren’t planning on doing so again. The results were especially pronounced among women.
“In markets where American Bridge ran TV ads, the generic Democrat gained 3 points of support with the voters we tested,” the study read. “This was especially true among women, who grew more supportive of the generic Democrat compared to men in targeted markets, who stayed at the same level of support for the President. The opposite was the case in non-targeted markets. In these markets, Trump actually slightly increased support overall — particularly with men.”......................
Read more: https://www.politico.com/news/2020/02/18/democrats-launch-ad-campaign-michigan-pennsylvania-wisconsin-115739
Interesting article. It has a brief discussion about the type of advertising and how it might work.
Democrats launch $10M ad campaign bashing Trump in Wisconsin, Pennsylvania and Michigan
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