Joe Coulombe, founder of popular Trader Joe's markets, dies
Source: AP
By JOHN ROGERS
LOS ANGELES (AP) Joe Coulombe envisioned a new generation of young grocery shoppers emerging in the 1960s, one that wanted healthy, tasty, high-quality food they couldnt find in most supermarkets and couldnt afford to buy in the few high-end gourmet outlets.
So he found a new way to bring everything from a then-exotic snack food called granola to the California-produced wines that for flavor compared with anything from France. And he made shopping for them almost as much fun as sailing the high seas when he created Trader Joes, a quirky little grocery store filled with nautical themes and staffed not by managers and clerks but by captains and mates.
From the time he opened his first store in Pasadena, California, in 1967 until his death Friday at age 89, Coulombe watched his namesake business rise from a cult favorite of educated but underpaid young people and a few hippies to a retail giant with more than 500 outlets in over 40 states.
A giant yes, but one that across more than half a century has never lost its reputation for friendly service from employees decked out in goofy Hawaiian shirts, a newsletter that looks like it was published in the 1890s, and rows and rows of high-quality, moderately priced healthy food and great wine, even if you sometimes cant ever again find exactly the same thing.
This circa 1985 photo provided by Esme Gibson shows Joe Coulombe, the founder of the Trader Joe's market chain, at his home in Pasadena, Calif. Coulombe, the man who created Trader Joe's markets with a vision that college-educated but poorly paid young people would buy healthy foods if they could only afford them, has died. Coulombe's family says he died Friday, Feb. 28, 2020 at age 89. He opened the first of his quirky, nautically themed markets in Pasadena, California, in 1967. He stocked it with granola, organic foods and other items he bought directly from suppliers to hold prices down. Trader Joe's now has more than 500 stores in over 40 states. (Image by Esme via AP)
Read more: https://apnews.com/7e58cf76e73aba70736081a06e2715fa
samnsara
(17,615 posts)sagesnow
(2,824 posts)a hearty thanks for bringing us 2BuckChuck wine. Still in great demand even tho its now 3BuckChuck!
Will raise a glass in his memory soon.
zeusdogmom
(990 posts)No matter still a great value
Love Trader Joe's. Produce is a little bleh but everything else is great. Fresh Thyme for produce
trof
(54,256 posts)IronLionZion
(45,410 posts)Nailed it. Not sure how healthy many of their snacks are but nothing at TJ's is too expensive.
RIP
Zorro
(15,733 posts)From the article it seems to be a great company to work for.
I like Trader Joe's. It's quite an event when one opens here in Florida.
MoonchildCA
(1,301 posts)Ill post this little video about Trader Joes, an oldie but a goodie:
erronis
(15,219 posts)MoonchildCA
(1,301 posts)Just something I came across a few years back. I thought it captured The spirit of Trader Joes perfectly.
Kind of Blue
(8,709 posts)catrose
(5,065 posts)Coventina
(27,093 posts)Age discrimination is rampant.
If you are full-time, you are required to work a minimum of 50 hours a week.
And, you are constantly on call.
xxqqqzme
(14,887 posts)within a 10 mile radius of me. I have never heard any employee complain. The crew members and mates are friendly and helpful. There is very low turn over in So Cal area. When TJs announces job openings, there are plenty of applicants. My son has worked there for almost 10 years. He has excellent health insurance, was able twice to take a 6 week maternity leave at 60% of his pay rate. When he went through a bad divorce and his mangers worked with his schedule so he could get his kids to school. He was able to step back from his mate position to crew until the divorce was final.
Coventina
(27,093 posts)And they weed out their older employees in other areas of the country as well.
Wait until your son is a bit older and see if he continues to sing their praises.....
enid602
(8,608 posts)Trader Joe's is owned by Aldi Nord. Aldi US is owned by Aldi Sud. Both German companies.
mysteryowl
(7,373 posts)I like some of the products I can't get anywhere else. I like the inexpensive flowers.
I like the low cost for organic foods.
One objection is that EVERYTHING is in a plastic bag or packaged. The trash this store generates is huge. I prefer the food co-op where I can reuse my containers to get what I need.
RIP Joe. Your legacy will carry on.
frazzled
(18,402 posts)We shop there regularly for specific items that we like and use (the excellent frozen stir-fry vegetables, the Turkish dried apricots, those expandable sponges, the sometimes surprisingly good "reserve" wines for ten or twelve bucks, etc.)
But I generally avoid the vegetable aisle, because most of the stuff is pre-packaged. I like to pick out my produce individually for quality and freshness (frozen vegetables aside). And yeah, the waste of the packaging.
xxqqqzme
(14,887 posts)are now in a poster board weight box, At least here in So Cal.
A few years ago Huell Houser presented a look at Trader Joe's and interviewed Coulombe in his lovely backyard. PBS replays it occasionally during fund raising weeks.
My son has worked at TJ's for about 10 years. During that time 2 of his 3 kids were born. He was able to take 6 weeks maternity leave with 60% of his pay. When he became primary custody single dad, he stepped back from Mate to crew. His manager (Captain) worked with his schedule so he could get the kids to school. There is very low employee turnover.
Eight years ago I lived across the street from a Trader Joe's. I used it like a restaurant. I would walk over, scout the frozen food, buy dinner and be back in 30 minutes. Loved it!
marzipanni
(6,011 posts)I'm going to be on the lookout for Joe Coulombe's interview! My husband, son, and I are Huell Howser fans. We sometimes ask our dog if she's an "Avocado eatin' dawg?"
xxqqqzme
(14,887 posts)On very rare occasions you can catch an early program of him interviewing celebs who spent weekends at a Palm Springs mobile home park which was owned by Bing Crosby. My parents moved to Palm springs in 1966 and I vaguely recall the entertainers who had mobile homes there.
His early programs are Gold.
marzipanni
(6,011 posts)Last edited Tue Mar 3, 2020, 08:29 PM - Edit history (1)
that can be composted, or recycled.
After China stopped giving us a lazy, easy way out by taking piles of our dirty so-called recyclables (from the west end of the U.S., anyway) there should be a great effort to figure out food and other packaging that doesn't sit buried in landfills for years and years, possibly outlasting we who bought the packaged stuff!
When the local garbage & recycling company took most plastic as long as it had a recycling symbol I used to buy yogurt, and sometimes "clamshell" #1 box of baby greens/spinach, or occasionally little pastries at Trader Joe's or Safeway.
I haven't bought those things since the garbage company said they only take narrow neck plastic bottles to recycle. Seeing so much plastic while shopping is depressing!
I know there has been pressure on TJs to reduce the plastic containers. I was pleased to see the paper box alternative with the cellophane window. I hope there will be others.
CaptainTruth
(6,582 posts)I miss TJ's. In N CA I had 3 stores around me. Here in FL the nearest one is over an hour away.
Every time we travel we find a TJ's & bring things home.
MurrayDelph
(5,293 posts)Growing up in L.A., I used to go to their second store, out by LAX.
Last week, I was visiting in The Valley where there were three stores within a 10-minute drive of where I was staying.
Now I'm back to coastal Oregon, where the nearest TJs is two hours away.
When I taught for DEC several decades ago, I had some students who were SysAdmins for Trader Joe's. They were proud of the philosophy that TJs sold stuff you couldn't get anyplace else, or cheaper than you could get anywhere else.
Yo_Mama_Been_Loggin
(107,863 posts)Ohio Joe
(21,748 posts)Kathy M
(1,242 posts)" Aldi has grown from a small grocery store in Germany to a worldwide powerhouse with plans to have nearly 2,500 stores operating in the United States by 2022 (via Aldi). Oh, it's also important to mention that these days, the company owns Trader Joe's. That's right while Joe Coulombe may have founded Trader Joe's, today it's run by Aldi's Albrecht family
Founders Karl and Theo Albrecht built Aldi into what it is today, but both men have now passed away and the grocery store fortune is causing some major family drama among their heirs. "
Read More: https://www.mashed.com/177172/heres-how-much-money-the-heirs-to-aldi-are-really-worth/?utm_campaign=clip
I Like both for different items .
Grasswire2
(13,565 posts)Thanks, Joe!
Kind of Blue
(8,709 posts)Thanks for posting, Omaha Steve.