NCAA approves recommendations for college athletes to profit from endorsements, social media
Source: NBC News
NCAA approves recommendations for college athletes to profit from endorsements, social media
"Allowing promotions and third-party endorsements is uncharted territory," the NCAA board governor said in a statement.
April 29, 2020, 9:55 AM EDT
By Minyvonne Burke
The NCAA took a significant step Wednesday toward allowing college athletes to begin earning money for endorsements and promotions.
The National Collegiate Athletic Association's Board of Governors announced that it had approved recommendations for a change that the board chairman called "uncharted territory."
Under the recommendations, student-athletes could receive income for third-party endorsements, as well as social media opportunities, other business ventures and personal appearances that fall within certain guidelines.
"Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions," said Michael V. Drake, chair of the board and president of Ohio State University.
College athletes would be allowed to identify themselves by the school they attend and the sport they play, but would not be able to use conference or school logos or trademarks, the board said.
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Read more: https://www.nbcnews.com/news/sports/ncaa-approves-recommendations-college-athletes-profit-endorsements-social-media-n1195231
Hat tip, OANN. Seriously. Look, it's where I first read this. I have to cite my sources.
NEW:
The #NCAA proposes letting college athletes get paid for endorsements:
- NCAA will still seek a federal law to keep states from passing their owns laws on compensation for college athletes
- It would request an exemption from federal antitrust laws under the proposal
Link to tweet
