Texas Democrats plan 7-figure ad buy to turn state blue
Source: The Hill
Texas Democrats say they will roll out a seven-figure digital ad buy closer to Election Day as part of a reinvigorated effort to win a huge electoral prize for Joe Biden, partly by turning out minority voters in the state who are seen as the key to a Democratic victory.
The new push signals that Democrats think they have a real shot of turning Texas blue in the presidential election for the first time since Democrat Jimmy Carter defeated President Gerald Ford in the aftermath of the Watergate scandal.
In addition to the ad buy, which will materialize closer to November, the party is also doubling down on its commitment to get 2 million Texans registered to vote for November. This plays into the party’s already established strategy of winning back the state House this cycle.
“Our basic theory is that the more voters that we register, the more likely the state is to turn blue,” Abhi Rahman, director of strategic communications for the Texas Democratic Party, told The Hill in an earlier interview. “We feel like for every Republican voter that’s unregistered, there’s three or four Democrats that are unregistered.”
Read more: https://thehill.com/homenews/campaign/509033-democrats-unveil-ambitious-bid-to-flip-texas-featuring-a-seven-figure-ad#.Xx8CTFBiVJc.twitter
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