Exclusive: Biden signals fall strategy with new COVID-19 ads

[brooklynite]

Source: Axios

Joe Biden's campaign is doubling down on its criticism of President Trump's mishandling of the coronavirus, launching two new 30-second ads today on the heels of Biden's own call for an outdoor mask mandate.

Why it matters: With Biden's running mate, Kamala Harris, now in place to amplify and augment the message, the campaign is signaling it will hit Trump on the pandemic every day until Nov. 3.

A campaign official tells Axios that “Ready to Lead” will run in Wisconsin, Michigan, Pennsylvania, North Carolina, Florida, Arizona and Nevada, weaving in Biden’s call for a universal mask mandate with a pledge to produce more protective gear in the U.S.

“Dignity,” will cycle into the campaign’s existing media buys targeting seniors, with cuts from Biden’s June 30 coronavirus speech played over scenes of the former vice president comforting older Americans.


Read more: https://www.axios.com/exclusive-biden-unmasking-his-fall-strategy-hammer-trump-on-covid-0251bc65-f351-4c85-bf37-14546d16f901.html

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[DonaldsRump]

1. Good. Joe needs to hold Fat Donny accountable for the Trump Virus fiasco

[OnDoutside]

2. Great ads...they give hope, and don't mention Trump.

[oldsoftie]

3. Do more ads showing Biden governing. Show the people what we need to see. nt

[Scarsdale]

4. tRump's "handling of the virus"?

Ignoring a problem is NOT "handling" it. tRump golfed, held rallies, did not read PDB's. Like everything else important, he totally ignored it. He is responsible for the mess, closed businesses, closed schools, lost employment, foreclosures, evictions, lines of people waiting at food banks. Not to mention the hundreds of thousands who have died, or have long lasting affects from this virus. It is ALL his fault and we should never forget this. "It is what it is" does not even begin to describe this disaster.

[samnsara]

5. even our little town cant get the local sherriff to enforce our state wide mask mandate...

...let alone a national mandate. I wish it were possible but I don't see it ever being enforced...

[N_E_1 for Tennis]

6. Even if these ads only convince...

One out of every ten people who don’t wear masks to put one on, think of the thousands that could be saved

[lagomorph777]

7. Straight to the point.

Excellent!

[mcar]

8. Excellent ads