Eskimo Pie Changes Its Name to Edy's Pie to Better Reflect Its Brand Values
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Source: Adweek
Another brand is changing its packaging amid larger discussions from consumers of what is and isn’t appropriate.
The ice cream brand long known as Eskimo Pie will henceforth be called Edy’s Pie in a nod to its brand founder, candy-maker Joseph Edy. It’s also an effort to distance itself from what Elizabell Marquez, head of marketing at parent company Dreyer’s, told The New York Times was an inappropriate term that did not reflect the brand’s values.
According to a statement, the company paused production of the ice cream bar with Eskimo Pie branding three months ago. Edy’s Pie packaging is expected to debut in early 2021.
Snow-capped mountains remain on the new packaging, which prominently features the ice cream bar itself. But gone is the child, who, along with the original name, was “meant to evoke the chilly north and the indigenous people who lived there,” according to Smithsonian Magazine.
Read more: https://www.adweek.com/brand-marketing/eskimo-pie-changes-name-edys-pie-brand-values/
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They are probably at a loss because that racist "Aunt Jemima" is so branded into people's brains that a pivot is going to be an issue for them. It's owned by Quaker Oats (part of Pepsico), which itself is an old brand. They could just call it "Quaker Oats syrup".
And I do think D.C. will come up with a name for their team. But then since the NL East in general is just awful this year (and it's just bizarre that my Eagles are in first place with 1 win, 2 losses and a tie - where Dallas actually lost to the Browns... maybe give up this year 
).
could be considered silly as well. "Oh well, it's over now." 
