Biden White House wants to use the Super Bowl to advance message on Covid and vaccines

[DonViejo]

Source: CNN


Biden White House wants to use the Super Bowl to advance message on Covid and vaccines

By MJ Lee, CNN

Updated 8:48 AM ET, Fri February 5, 2021

(CNN)President Joe Biden's urgent goal of tackling the Covid-19 pandemic depends heavily on persuading Americans to get the vaccine as quickly as possible and educating the public about the virus -- and his top aides have been eyeing this weekend's Super Bowl as an opportunity to score some points.

The President and first lady Jill Biden have taped a video message thanking healthcare workers that will be shown before the game, according to a source familiar with the plans. An administration official told CNN that the White House also hoped to use this Sunday's event to combat vaccine hesitancy and speak to the African American, Latino and white, rural "non-mask wearing" communities in particular. The Super Bowl presents "an interesting opportunity to reach all three of those audiences," the official said.

The White House has been in touch with the NFL and other brands involved in the Super Bowl on ways to integrate pro-mask and pro-vaccine messaging in the highly watched event, one White House official said. They declined to elaborate further on the extent of the White House's collaboration with the league or specific companies.

The Super Bowl weekend messaging strategy is a part of a wide-reaching national campaign the Biden administration is trying to develop to urge responsible behavior and encourage Americans to receive the Covid vaccine when it is their turn. It has consulted with behavioral economists and messaging strategists, an administration official said, and is continually monitoring polls around the issue. Biden's top aides have also been brainstorming individuals trusted by the public -- including some celebrities -- who might be able to help spread their message in the future.

Read more: https://www.cnn.com/2021/02/05/politics/biden-white-house-super-bowl/index.html

[Botany]

1. Grown ups are back and they will get things done

[CottonBear]

2. This is a great idea! NT

[niyad]

3. Excellent idea for reaching a large audience. By the way, cnn, why do you not use her title?

[sdfernando]

6. Yeah!...shouldn't it be "First Lady Dr. Jill Biden"??? /nt

[onetexan]

4. Perfect!!

[lagomorph777]

5. Key point: you are 1000 times more likely to die from COVID than from the vaccine.

I have seen people say things like "That doctor died from the vaccine." Meanwhile, the vaccine has already prevented many thousands of deaths.

About 1.5 Americans per thousand, have already died from COVID. Something like 35 million have contracted the disease, and roughly 42 million have been vaccinated. Meanwhile, a literal handful of allergic reactions, and (as far as I've heard) one single death have resulted from the vaccines.

Numbers matter. Americans in general are innumerate. We need to break this down to very simple numbers.

It is NOT ENOUGH to just go on TV and say "It's safe!" We have to back that up with plain facts.

[Paper Roses]

7. Great plan, I hope it resonates with the "no vaccine" group.

Thank you Mr. President for this and all the other things you are doing now.
(P.S.) Love the jeans!