Luxury car brand Jaguar to go all-electric by 2025

[Omaha Steve]

Source: AP

LONDON (AP) — Struggling luxury car brand Jaguar will be fully electric by 2025, the British company said Monday as it outlined a plan to phase out internal combustion engines.

Jaguar Land Rover, which is owned by Indian conglomerate Tata Motors, hopes the move will help turn around the fortunes of the 86-year-old Jaguar brand, which for many epitomizes class but has struggled in recent years.

The switch to an electric future will involve moving car production from JLR’s Castle Bromwich factory east of the central England city of Birmingham to nearby Solihull.

Chief Executive Thierry Bollore said the firm is “exploring opportunities to repurpose” the Castle Bromwich plant, leading to speculation it could be used for battery production.

Jaguar Land Rover also said that the far more profitable Land Rover brand will produce its first all-electric model in 2024 as it, too, phases out internal combustion engines.



FILE - In this file photo dated Sunday, Sept. 6, 2020, the Jaguar car company logo shines off the deck of an I-Pace electric vehicle at a Jaguar dealership, in Littleton, USA. Struggling luxury car brand Jaguar will be fully electric by 2025, the British company said Monday Feb. 15, 2021, as it outlined a plan to phase out internal combustion engines.(AP Photo/David Zalubowski, FILE)


Read more: https://apnews.com/article/technology-birmingham-england-f91c5ee326a260b8ad36404efe577aaa

[bucolic_frolic]

1. Which costs more

the lease payments, or the repairs?

[SunSeeker]

3. There should be a lot less repairs if all electric. But Jaguar will screw it up somehow.

They always have.

[mr_lebowski]

7. Yes (nt)

[pstokely]

9. aren't repairs covered in the leases?

high mileage European cars are cheap due to their high repair costs

[Turbineguy]

2. It's OK!

They are no longer using Lucas (reputed to be the inventor of the short circuit) components anymore.

[rwiliff]

4. Prince of Darkness

Lucas, also known as the Prince of Darkness.

[Steelrolled]

5. Lucas electrics is why the British don't refrigerate their beer.

[mr_lebowski]

6. Oh, man I was jump on and say 'oooh, an electric Jaguar? that sounds bloody BRILLIANT!'

In a very sarcastic sort of way.

But y'all already beat me to it

[Auggie]

8. They've always produced beautiful looking cars

Graceful yet powerful looking, and just slightly understated.

January F-Type, currently in production



1964 XKE



XK-140

[masmdu]

10. E type 0....sweet!