White Dudes for Harris unveils eight-figure swing-state campaign

[BumRushDaShow]

Source: The Hill

09/19/24 9:15 AM ET


The group White Dudes for Harris rolled out a $10 million ad campaign Thursday, with the first ad of the effort targeting white men in Michigan, Pennsylvania and Wisconsin.

The more than minutelong spot addresses former President Trump’s grip on the white male vote but works to appeal to voters in the bloc who are disillusioned with him and his campaign.

“All they’ve ever done is screw us over, but if you’re not on the MAGA train, where do you go?” the narrator says. “Then it hit me, this isn’t picking teams. It’s about who’s got a plan that’s going to make life better for me and my family.” The ad goes on to say Vice President Harris and her running mate Minnesota Gov. Tim Walz (D) “are actually talking to guys like us.”

Politico was the first outlet to report on the ad. The group launched in July following Harris replacing President Biden at the top of the Democratic ticket. The group raised more than $4 million during its first organizing call that same month.

Read more: https://thehill.com/homenews/campaign/4888155-white-dudes-harris-ad-campaign/

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[Think. Again.]

1. That's a great ad.

[speak easy]

2. It really is.

Have not seen anything quite like that before. Memorable.

[Think. Again.]

3. Yes, I really like it when political ads are just straightforward and speak to normal people.

[qwlauren35]

4. I can't see it.

Not a white dude here. Could you break it down for me? There was no policy info. Nothing about what Harris/Walz plan to do to make life better for white dudes. So, there's something else going on that speaks to "white dudes". What is it? Is it empathy?

[Think. Again.]

5. The ad is aimed at men in swing states...

...who might not be political nerds but are fed up with trump B.S. and need to know they can choose Harris/Walz if they think that's a better choice.

It's just a plain and simple explanation of another option to people who probably only vote for trump because that's what their friends do. And the ad does encourage the viewer to do their own research and make up their own mind.

Not every voter is a policy nerd, and that's fine, but Harris/Walz are actually better for the "common man", and this ad just let's people know that they DO have a choice.

[RussellCattle]

9. The last bit of the ad is a little bit condescending, but the audience IS Trump's "low information voters".

[Coexist]

6. Such a great ad

[MustLoveBeagles]

7. Great ad

[Upthevibe]

8. BumRushDaShow.........

Excellent ad.....

Thank you so much for posting.

[PortTack]

10. Kudos to the white dudes for Harris! Nice to know they're not all bad!

[Roy Rolling]

11. Peer pressure

There’s no policy statements here. The only motivating factor is to associate with others like you. That’s the message—simplicity.

[samnsara]

12. great ad! Where is it running?

[BumRushDaShow]

13. " great ad! Where is it running?"

From the first sentence in the OP article exceprts -

The group White Dudes for Harris rolled out a $10 million ad campaign Thursday, with the first ad of the effort targeting white men in Michigan, Pennsylvania and Wisconsin.