MSNBC will become MS NOW, lose peacock logo before Comcast spinoff

[BaronChocula]

Source: Reuters

Aug 18 (Reuters) - Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast (CMCSA.O) presses ahead with the planned separation of many NBCUniversal cable networks later this year.
The left-leaning media company will rename to My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters on Monday.

Comcast plans to spin off its cable channels, including USA Network, CNBC and MSNBC, into a new company called Versant — a significant shift in its media strategy as the company repositions itself for growth in the streaming era. Comcast intends to retain the peacock logo, along with brands such as the NBC broadcast network and its film and television studios that are expected to fuel growth for its Peacock streaming service.


Read more: https://www.reuters.com/business/media-telecom/msnbc-will-become-ms-now-lose-peacock-logo-before-comcast-spinoff-2025-08-18/

[angrychair]

1. Who?

To break their brand recognition and sow confusion.
This is a clear attempt to scuttle the brand.

[Deminpenn]

2. It will still be part of Comcast

nt

[mwooldri]

5. Not for long though.

Comcast is effectively divesting itself of these cable brands. I'm sure Comcast will be hurrying to sell off Versant as soon as it can or simply giving all existing shareholders of Comcast shares in Versant to get it off the books..

[USS_Dauntless]

3. I interpret this as

I want Multiple Sclerosis NOW!

[Rhiannon12866]

4. MSNBC to become MS NOW, My Source News Opinion World - Morning Joe - MSNBC

CNBC's Andrew Ross Sorkin discusses the new name for MSNBC. - Aired on 08/18/2025.

[mwooldri]

6. I'd rather it became Sky News America.

There's precedent for this... Comcast has Sky News in Europe. Murdoch has Sky News in Australia. Unless the Murdochs have some kind of power over the Sky TV brand, it should have been possible to switch to this established brand.

Just my tuppence worth....

[JI7]

7. Sky News is Right Wing

[mwooldri]

9. Sky News Australia, yes.

Sky News UK (and International) is most certainly not. They're on par with the BBC when it comes to bias and factual reporting.

Sky News Australia skews right and is not known for its factual reporting.

Some of these media fact bias checkers themselves seem to me to have a hard time with differentiating between center-left and center- right. mediabiasfactcheck.com ranks these UK news programmes - ITV News as center-right, Channel 4 News as center-left. The problem with this is that both news programmes are produced by the same company - Independent Television News, or ITN. I find it hard to believe a news organisation can be both right and left wing at the same time.

[CTyankee]

8. Will I still be able to watch the shows I want to see on our same local channel?

[mwooldri]

10. Yes.

It's a channel rename. MSNBC is going to become MSNOW. That's all.

[Paladin]

11. Ominous. (nt)

[unc70]

12. What a really bad choice

I believe I saw that CNBC was keeping its name.

MSNOW? M SNOW? A Snow job?

MS NEWS

[sagetea]

13. MS NOW

To me sounds like a super hero (in) name!!! MS. Now!


sage

[DrFunkenstein]

14. More Like MS DOS

Expect Duke Nuke Em in their new fall lineup.

[JustABozoOnThisBus]

15. MS NOW could be a pageant winner in the National Organization for Women

In a feminism vs non-feminism sort of way.