Holiday shoppers plan first spending pullback since 2020, report says

[BumRushDaShow]

Source: msn/Axios

9h

Americans plan to spend 5% less this holiday season compared to last year — the first pullback since 2020 — as rising costs and tariff worries weigh on wallets, according to PwC's 2025 Holiday Outlook out Wednesday.

Why it matters: The squeeze is hitting gift budgets hardest, shifting dollars toward food and essentials.

It's one of the first sizable surveys to flash a significant warning sign for the retail sector this coming season.

The big picture: The holidays will still happen — but with tighter wallets and more deliberate choices.

The effects of tariffs are expected to be felt more widely this fall, with higher prices, plus a change in product mix and holiday promotions.

Retailers' pre-tariff inventory is nearly depleted — and what hits shelves next will have already been subject to higher tariffs rates that companies are starting to pass on to consumers.

Read more: https://www.msn.com/en-us/shopping/general/holiday-shoppers-plan-first-spending-pullback-since-2020-report-says/ar-AA1LL1mm

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Link to PwC (PricewaterhouseCoopers) REPORT - Holiday Outlook 2025 A seasonal remix: Value, meaning and generational shifts

[Hotler]

1. Do not underestimate the power and leverage of your consumer dollars. Consumer dollars flow up, control that flow.

Shut the spending and credit card usage down. Participation is what will make this work. Make the orange convict midnight rant about nobody shopping.

[riversedge]

2. The survey, released Wednesday, suggests consumers will spend an average of $1,552 this season, down from $1,638 in 2024

The survey, released Wednesday, suggests consumers will spend an average of $1,552 this season, down from $1,638 in 2024, with gift budgets hit the hardest.

Link to tweet

[SarcasticSatyr]

3. This consumer will be spending very little . . .

A few cards and a few gift cards ... 250 bucks .. tops.

[Maninacan]

4. Spending

Doubt I'll spend 50$

[slightlv]

5. Spend 5% less?

Hell, when I can't even afford to buy enough food or keep my bills paid, Xmas is the LAST thing I will be thinking of funding in this house! With as little energy as I have at this age, even bringing the fake tree down from the attic is going to be a no-go.

[kimbutgar]

6. i have been stockpiling my xmas presents earlier this year

I'm on vacation in San Diego now and the prices for t shirts are higher than I ever remember ! Most are made in China. Xmas will be expensive this year. Thanks orange pedo felon turd!