QVC Hosts Attempt to Unionize With SAG-AFTRA
Source: Hollywood Reporter
The brand’s presenters are concerned about the use of generative AI on the job amid a transformation in the way consumers shop.
By Katie Kilkenny June 16, 2026 8:32am
Hosts for home shopping network QVC are attempting to unionize with SAG-AFTRA in an organizing drive they say is fueled by generative AI concerns.
The labor group filed for a union election with the National Labor Relations Board on Monday after requesting voluntary recognition from management the previous week. SAG-AFTRA is attempting to represent 32 hosts who work on linear television as well as across livestream and shortform programming at the West Chester, Pennsylvania-based brand, best known for its retail programming.
In a statement, SAG-AFTRA national executive director Duncan Crabtree-Ireland applauded the hosts on their organizing drive. “Their decision to stand together and seek a collective voice reflects remarkable solidarity, professionalism and commitment to shaping their future,” he said. “These workers are at the heart of QVC’s success, connecting with audiences through creativity, authenticity and innovation every day.”
A spokesperson for QVC Group, which owns QVC, says the company was reviewing the NLRB petition carefully. “Our hosts are deeply valued team members and an important part of what makes QVC special,” the spokesperson said, adding that “we respect the legal rights of all team members and are committed to following the appropriate process thoughtfully and responsibly.”
A behind-the-scenes image of a QVC project. Courtesy of QVC
Read more: https://www.hollywoodreporter.com/business/business-news/qvc-hosts-attempt-unionize-sag-aftra-1236622668/