‘Brosurance’ ads reappear targeting younger women

[angka]

Source: KDVR-TV FOX 31 Denver

The people behind the “Brosurance” keg stand ads which made their debut in late October to promote Obamacare have created yet another controversial ad campaign, and this time it’s targeted towards younger women.

Representatives from Colorado Consumer Health Initiative and ProgressNow Colorado Education released the most recent “Got Insurance,” posters in an effort to increase awareness of Colorado’s new affordable health insurance options.

The ads are modeled after the iconic “Got Milk?” ad campaign, and target the “young invincibles”, those in their 20s and 30s who tend to forgo insurance because they’re relatively healthy — and often relatively poor, explains FOX31?s Eli Stokols.

Their participation in the country’s expanding health insurance marketplace is considered critical to growing the pool of the insured and, as a result, driving down health costs.



Read more: http://kdvr.com/2013/11/12/brosurance-ads-reappear-targeted-towards-younger-women/

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See also:

The Bodacious Babes of the Brosurance Movement
Brosurance for the ladies

[Buddha_of_Wisdom]

1. I wanna hear Gardner whine about it AGAIN!!!!

LOL!!

[oberliner]

2. What happens if young healthy people don't get insurance?

Would that present problems?

[lephty]

3. yes it would

The entire idea behind the mandate is to have the largest pool possible. If healthy people decide not to join (and pay fines instead), then rates will go up. That is why single payer is more attractive (to me at least), where the pool is the entire population..healthy and not healthy.

[oberliner]

4. Makes sense

Thanks for the thoughtful response!