Gap's vandalized ad featuring Sikh model prompts great response from company
Source: Times of India
WASHINGTON: A Muslim senior editor reportedly came across a vandalized subway ad for Gap, featuring Sikh actor and jewellery designer Waris Ahluwalia, and brought the designer company's attention to the racist messages scribbled on the ad, prompting a swift and incredible response from them.
Senior editor at The Islamic Monthly and founder of TheMuslimGuy.com, Arsalan Iftikhar, posted the picture of the ad on his Twitter and Facebook wall, in which the caption had been changed from 'Make Love' to 'Make Bombs', and the writer had also scrawled 'Please stop driving TAXIS' onto the poster.
Iftikhar said that when he came across the picture, he wanted the world to see how millions of brown people are viewed in America today, Huffington Post reports.
Within a day of posting the picture, Gap tweeted back at Iftikhar, asking him to help them find the location of the ad and the company even extended their support by changing their account's Twitter background to the picture of Ahluwalia.
Read more: http://timesofindia.indiatimes.com/world/us/Gaps-vandalized-ad-featuring-Sikh-model-prompts-great-response-from-company/articleshow/26477285.cms
ForgoTheConsequence
(5,186 posts)What a lame puff piece.
another_liberal
(8,821 posts)A palpable hit!
Demoiselle
(6,787 posts)roguevalley
(40,656 posts)included in the campaign and the Gap got on it swiftly. Win-win even if a dick made it happen. This is how you fix a problem.
fujiyama
(15,185 posts)The Times of India is pretty much garbage. I'm sorry, but the website is just a complete cesspool of tabloid trash and spyware/malware. BTW, please recommend a decent Indian news site that isn't riddled with this many ads. No other major international paper is as bad as the TOI. The Hindu is much better in this regard.