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cosmicone

(11,014 posts)
Wed Nov 27, 2013, 03:21 PM Nov 2013

Gap's vandalized ad featuring Sikh model prompts great response from company

Source: Times of India

WASHINGTON: A Muslim senior editor reportedly came across a vandalized subway ad for Gap, featuring Sikh actor and jewellery designer Waris Ahluwalia, and brought the designer company's attention to the racist messages scribbled on the ad, prompting a swift and incredible response from them.

Senior editor at The Islamic Monthly and founder of TheMuslimGuy.com, Arsalan Iftikhar, posted the picture of the ad on his Twitter and Facebook wall, in which the caption had been changed from 'Make Love' to 'Make Bombs', and the writer had also scrawled 'Please stop driving TAXIS' onto the poster.

Iftikhar said that when he came across the picture, he wanted the world to see how millions of brown people are viewed in America today, Huffington Post reports.

Within a day of posting the picture, Gap tweeted back at Iftikhar, asking him to help them find the location of the ad and the company even extended their support by changing their account's Twitter background to the picture of Ahluwalia.

Read more: http://timesofindia.indiatimes.com/world/us/Gaps-vandalized-ad-featuring-Sikh-model-prompts-great-response-from-company/articleshow/26477285.cms

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Gap's vandalized ad featuring Sikh model prompts great response from company (Original Post) cosmicone Nov 2013 OP
So what if I tweet them about slave labor? ForgoTheConsequence Nov 2013 #1
A hit! another_liberal Nov 2013 #2
Every time I click on a heading for this story on the India Times website, I get nothing but ads. Demoiselle Nov 2013 #3
what a handsome man and woman. Beautiful. The Sikh community is very proud to be roguevalley Nov 2013 #4
Where's the ad? Ad block blocks everything from TOI fujiyama Nov 2013 #5

Demoiselle

(6,787 posts)
3. Every time I click on a heading for this story on the India Times website, I get nothing but ads.
Wed Nov 27, 2013, 08:43 PM
Nov 2013

roguevalley

(40,656 posts)
4. what a handsome man and woman. Beautiful. The Sikh community is very proud to be
Thu Nov 28, 2013, 01:03 AM
Nov 2013

included in the campaign and the Gap got on it swiftly. Win-win even if a dick made it happen. This is how you fix a problem.

fujiyama

(15,185 posts)
5. Where's the ad? Ad block blocks everything from TOI
Thu Nov 28, 2013, 02:50 AM
Nov 2013

The Times of India is pretty much garbage. I'm sorry, but the website is just a complete cesspool of tabloid trash and spyware/malware. BTW, please recommend a decent Indian news site that isn't riddled with this many ads. No other major international paper is as bad as the TOI. The Hindu is much better in this regard.

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