The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity

[ailsagirl]

To those who believe "there is no such thing as bad publicity," I have to respectfully disagree. And I found an excellent article about why it's a myth that puts it much better than I ever could.

The idea that there’s no such thing as bad publicity is laughable. It’s totally insane.

Just ask BP. Do you think they enjoyed being in the spotlight for the disastrous oil spill in the Gulf? Do you think they enjoyed having people boycott their fueling stations? Do you think they thought it was cool that there was a BP oil spill Halloween costume?

Of course they didn’t. The company took a massive hit thanks to all of the negative publicity. They’ve already spent millions trying to rebuild their image through a PPC campaign, TV commercials, and more.

And what about Toyota? How do you think all of those recalls over faulty, dangerous vehicles worked out for them? Last time I checked, their sales were down nearly 10%, and their competitors were making huge gains.

Oh, and let’s not forget about Tiger Woods. It’s been exactly one year since his scandal, and the public hasn’t viewed the athlete the same ever since. Thanks to the negative publicity, Tiger Woods lost numerous sponsors, including Accenture and AT&T. You think he enjoyed the negative media attention? You think Tiger feels there’s no such thing as bad publicity?

Somehow, I doubt it.

http://www.ereleases.com/prfuel/biggest-pr-myth-of-all/

[mdbl]

1. Bad Publicity is a good thing if you're

running for office as a republican. Then it fits.

[zalinda]

2. It all depends on what the bad publicity is

and who it targets. If the target is likeable, the bad publicity is probably a moot point. You can take Disney as an example, it has had bad publicity over the years and yet, it retains a good reputation. Magic Johnson and Bill Clinton still maintain likeable reputations, although Bill is starting to get a beating.

You can go down the list of celebrities who have had bad publicity and have still maintained their status. Robert Downey Jr has been a very bad boy and yet has come out on top.

Z

[laserhaas]

3. Im going to do an action...soon...that will challenge

Your premise