Bacardis battle to feature on 60 Minutes

[Judi Lynn]

Bacardi’s battle to feature on 60 Minutes

Raymond Hainey
Published Dec 30, 2016 at 8:00 am (Updated Dec 29, 2016 at 9:12 pm)


A decades-long rum war between the Communist Cuban government and Bermudian-based drinks giant Bacardi is to feature on a top US TV news show.

CBS current affairs flagship 60 Minutes will on Sunday examine the fight for control of the Havana Club brand name — which has been running since Fidel Castro seized power in Cuba in 1959 — in a segment called “The Rum War”.

The show’s Sharyn Alfonsi visited Cuba to examine the roots of the row, which is still the subject of long-running legal battles in the US.

In a trailer for the segment, Ms Alfonsi said: “It’s complicated — you need to pull up a seat and make yourself comfortable to try and figure it out.”

More:
http://www.royalgazette.com/international-business/article/20161230/bacardis-battle-to-feature-on-60-minutes

[Brother Buzz]

1. Habana Club, El Ron de Cuba - Havana Club, product of Puerto Rico

It's not complicated at all. But I guess the ATF/TTB boys will have the final say, and getting a decision from them will be complicated.

[jmowreader]

2. Cigars are going to be worse

When Castro came to power and started nationalizing everything, all the cigar barons in Cuba hauled ass to Honduras and Nicaragua carrying bags of seed, where they started growing tobacco and making cigars with the same brands and model names they were making in Cuba.