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Sat May 6, 2017, 07:35 PM

Berkeley author George Lakoff says, Dont underestimate Trump.'

'George Lakoff, retired UC Berkeley professor and author of Don’t Think of an Elephant, is one of a very few people in Berkeley who does not underestimate Donald Trump. “Trump is not stupid,” he tells anyone who will listen. “He is a super salesman, and he knows how to change your brain and use it to his advantage.”

In fact, Lakoff predicted a year ago that Trump would win with 47% of the vote. (The actual total was 46%.) Lakoff even told Hillary Clinton’s campaign and PAC staffers how to counteract Trump’s message. But they couldn’t hear him.

As far back as 2006, Lakoff saw the writing on the wall. “A dark cloud of authoritarianism looms over the nation,” he wrote in his book Thinking Points, A Progressive’s Handbook. ”Radical conservatives have taken over the reins of government and have been controlling the terms of the political debate for many years.” The progressives couldn’t hear him, either.

Lakoff’s message is simple, but it is couched in the language of cognitive linguistics and neuroscience. The problem is that political candidates rely on pollsters and PR people, not linguists or neuroscientists. So when Lakoff repeatedly says that “voters don’t vote their self-interest, they vote their values,” progressive politicians continually ignore him. His ideas don’t fit in with their worldview, so they can’t hear him.

But a worldview is exactly what Lakoff is talking about. “Ideas don’t float in the air, they live in your neuro-circuitry,” Lakoff said. Each time ideas in our neural circuits are activated, they get stronger. And over time, complexes of neural circuits create a frame through which we view the world. “The problem is, that frame is unconscious,” Lakoff said. “You aren’t aware of it because you don’t have access to your neural circuits.” So what happens when you hear facts that don’t fit in your worldview is that you can’t process them: you might ignore them, or reject or attack them, or literally not hear them.

This theory explains why even college-educated Trump voters could ignore so many facts about their candidate. And it also explains why progressives have been ignoring Lakoff’s findings for more than two decades. . .

While Lakoff is an unabashed Berkeley progressive, he said Democrats are decades behind in understanding how to frame issues in a way that can reach swing voters.

“Protection is part of the progressive moral system, but it has not been celebrated enough,” Lakoff writes in Don’t Think of an Elephant. For example, progressives should start calling federal regulations “protections.” If they start re-framing Trump’s promise as “getting rid of two-thirds of federal protections” — and spell out what some of those environmental and health and water quality “protections” are — there might be less support for repealing federal regulations, Lakoff said.

“Every progressive knows that regulations are protections, but they don’t say it,” he added. Similarly, “taxes” are actually “investments in public resources.” Government investment pays for the infrastructure on which private industry and everything else is built, Lakoff said. “Roads, bridges, public education, national banks, the patent office, the judicial system, interstate commerce, basic science for drug development — all of that is financed by government investments.” Yet Democrats allow Republicans to frame the debate in terms of tax “relief,” he said.'>>>

http://www.berkeleyside.com/2017/05/02/berkeley-author-george-lakoff-says-dont-underestimate-trump/

Lakoff's message is complex, and not easily adopted by many Democrats. Please look into it.

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Reply Berkeley author George Lakoff says, Dont underestimate Trump.' (Original post)
elleng May 2017 OP
dlk May 2017 #1
Bernardo de La Paz May 2017 #3
elleng May 2017 #5
Bernardo de La Paz May 2017 #7
elleng May 2017 #8
Bernardo de La Paz May 2017 #2
calimary May 2017 #17
elleng May 2017 #26
calimary May 2017 #28
elleng May 2017 #29
pnwmom May 2017 #4
elleng May 2017 #6
Nasruddin May 2017 #9
elleng May 2017 #10
Duppers May 2017 #11
dhol82 May 2017 #12
JDC May 2017 #13
ProudProgressiveNow May 2017 #14
dhol82 May 2017 #15
elleng May 2017 #16
Lucky Luciano May 2017 #18
JoeOtterbein May 2017 #19
Hekate May 2017 #20
elleng May 2017 #21
kentuck May 2017 #22
elleng May 2017 #23
Me. May 2017 #24
wildeyed May 2017 #25
Lint Head May 2017 #27

Response to elleng (Original post)

Sat May 6, 2017, 08:11 PM

1. Reframing the Conversation

As part of reclaiming our democracy from the oligarchs, progressives will need to reframe the conversation, in order to successfully reach more Americans. Some of the suggestion in the above post are a very good start.

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Response to dlk (Reply #1)

Sat May 6, 2017, 08:39 PM

3. Yup. And reframing is not a complex concept. After all, Republicons understand it. . . . nt

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Response to Bernardo de La Paz (Reply #3)

Sat May 6, 2017, 08:43 PM

5. It's more than 'reframing.'

I'll reread this several times, as should we all.

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Response to elleng (Reply #5)

Sat May 6, 2017, 08:47 PM

7. Yup. You are correct. But reframing has been a theme of his that Democrats haven't been hearing. nt

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Response to Bernardo de La Paz (Reply #7)

Sat May 6, 2017, 08:50 PM

8. Right, and that's the theme that's stood out.

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Response to elleng (Original post)

Sat May 6, 2017, 08:36 PM

2. I've been following Lakoff for years. He has great insight. . . . nt

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Response to Bernardo de La Paz (Reply #2)

Sat May 6, 2017, 09:36 PM

17. And how! So have I, Bernardo.

I went to an Indivisible meeting this morning, and toward the end, when more general comments were part of the agenda, I brought up George Lakoff. Some people actually knew who he was and were enthusiastic about it. I'm amazed and somewhat discouraged that more often than not, when I've brought him up with people, most of them have never heard of him.

GOD this is so urgent! We HAVE TO fix our messaging problem! We HAVE TO understand this stuff. We SUCK at messaging. THAT'S what has to change.

If I had ANY influence with Tom Perez, I'd be urging him to hire George Lakoff as an executive consultant and coach.

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Response to calimary (Reply #17)

Sun May 7, 2017, 01:28 AM

26. That's really discouraging, that only 'some' Indivisibles knew who he was,

and of course bad that most others too have never heard of him.

I agree, Tom Perez and his crew should make use of Lakoff.

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Response to elleng (Reply #26)

Sun May 7, 2017, 12:50 PM

28. Hey, that's just part of it. I went to the L.A. Women's March - which was Jan 21st.

Indivisible had already been making a lot of noise even back then.

And I talked to several people about it, just while marching and hanging out. Of the four or five different people to whom I mentioned the Indivisible movement - hadn't heard about it and didn't know anything about it.

This was, mind you, AFTER it had already been widely reported that there was an Indivisible chapter now established in EVERY Congressional district in America. EVERY district. And STILL people didn't know about it.

Unfortunately, I think many of us take for granted that, because WE happen to be paying attention and keeping up with this stuff, that everybody else - even those of like mind, hell, even those who'd be marching in those marches alongside us, were as up-to-date on these things as we are. The answer is: NO. THEY'RE NOT.

That was illuminating for me, and just underscored how urgent it is to spread the word, educate our fellow citizens, be extra vigilant and active and not just assume everybody everywhere on our side is up to speed the way many of us are. Educating our fellow citizens, and helping to open their eyes, is VITAL! CRITICAL! URGENT! Whether it's on a larger scale or hand-delivered one-on-one.

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Response to calimary (Reply #28)

Sun May 7, 2017, 01:20 PM

29. We here really do have an unusually involved and aware 'demographic' here at DU,

and as you suggest, enhances the need to INFORM, not just to BE informed. Interesting that some of my 'outside' friends and family are in fact very informed (including one of my daughters,) and active.

I consequently post REAL news items on my FB page.

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Response to elleng (Original post)

Sat May 6, 2017, 08:39 PM

4. He's got an excellent idea about reframing "regulations' as 'protections."

Thanks for posting this.

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Response to pnwmom (Reply #4)

Sat May 6, 2017, 08:43 PM

6. Yes, that's one of his important points.

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Response to elleng (Original post)

Sat May 6, 2017, 09:06 PM

9. Scott Adams

For a similar view, but a different side of the political argument.

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Response to Nasruddin (Reply #9)

Sat May 6, 2017, 09:09 PM

10. Do you have a link?

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Response to elleng (Original post)

Sat May 6, 2017, 09:13 PM

11. Excellent points.

Dems badly need to listen and wise up.

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Response to elleng (Original post)

Sat May 6, 2017, 09:16 PM

12. Have listened to him several times on NPR

The man is a word genius and must be heard.
Just bought one of his books.

Do not underestimate anything he says.

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Response to elleng (Original post)

Sat May 6, 2017, 09:17 PM

13. I think I just got a couple of book titles to pick up: Thinking Points offered at no cost here

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Response to elleng (Original post)

Sat May 6, 2017, 09:18 PM

14. K&R nt

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Response to elleng (Original post)

Sat May 6, 2017, 09:22 PM

15. And we have to look at Frank Luntz

The opposite of Lakoff.
This is what the republicans are fighting with:

https://en.m.wikipedia.org/wiki/Frank_Luntz

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Response to dhol82 (Reply #15)

Sat May 6, 2017, 09:25 PM

16. Right. Good comparison.

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Response to elleng (Original post)

Sat May 6, 2017, 09:44 PM

18. Robert Mercer - Before Renaissance, a computational linguist.

He used his brilliant computer skills to interpret words for speech recognition. Then was recruited to Renaissance where he is now co-CEO with Peter Brown whose wife headed the FDA for Obama (They are tied for third place at Renaissance behind Jim Simons and Henry Laufer who are big Democratic donors). Mercer is a (only?) major investor in Cambridge Analytica - which uses computational algorithms to personally target susceptible people on a case by case basis en masse based there personality traits discovered online - knowing these traits, their algorithms would know how to deliver each individual the words that might just push them in the preferred directions of Mercer and his ilk. So Mercer has been doing what Lakoff has been suggesting on a grand scale using powerful machine learning technology.

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Response to elleng (Original post)

Sat May 6, 2017, 09:56 PM

19. Thanks for the post!

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Response to elleng (Original post)

Sat May 6, 2017, 10:14 PM

20. Lakoff tried to get us to listen during the BushCheney admin. Kick Rec Bookmark

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Response to Hekate (Reply #20)

Sat May 6, 2017, 10:20 PM

21. He spoke to Dems at a party event some years ago,

and they seemed to ignore him.

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Response to elleng (Original post)

Sat May 6, 2017, 10:39 PM

22. Thanks elleng!

I posted this link in GD... More people need to read about framing, in my opinion.

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Response to kentuck (Reply #22)

Sat May 6, 2017, 10:41 PM

23. Thanks again, kentuck.

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Response to elleng (Original post)

Sat May 6, 2017, 10:52 PM

24. Ari Melber Had Him On His Sunday Evening Show Last Week

With another guest and it was very interesting. So much so that when they ended the segment as they were out of time because they wanted to do a segment on El Chapo paying for the wall, I was so annoyed I wrote a complaint.

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Response to elleng (Original post)

Sun May 7, 2017, 01:23 AM

25. Really helpful.

Thanks!

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Response to elleng (Original post)

Sun May 7, 2017, 01:59 AM

27. No way will a bigoted racist sexual predator change my brian.

I'm much smarter that the Orange Turd. If we should ever meet face to face he would cower at my presence. He would lick my boots. He would smell my farts and love it. He would eat dirt on a cracker if I told him to. Simpletons like him are easy to control. You just need to know how and I do.

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