How He Used Facebook to Win

[elleng]

'Not long after Donald Trump’s surprising presidential victory, an article published in the Swiss weekly Das Magazin, and reprinted online in English by Vice, began churning through the Internet. While pundits were dissecting the collapse of Hillary Clinton’s campaign, the journalists for Das Magazin, Hannes Grassegger and Mikael Krogerus, pointed to an entirely different explanation—the work of Cambridge Analytica, a data science firm created by a British company with deep ties to the British and American defense industries.

According to Grassegger and Krogerus, Cambridge Analytica had used psychological data culled from Facebook, paired with vast amounts of consumer information purchased from data-mining companies, to develop algorithms that were supposedly able to identify the psychological makeup of every voter in the American electorate. The company then developed political messages tailored to appeal to the emotions of each one. As the New York Times reporters Nicholas Confessore and Danny Hakim described it:

A voter deemed neurotic might be shown a gun-rights commercial featuring burglars breaking into a home, rather than a defense of the Second Amendment; political ads warning of the dangers posed by the Islamic State could be targeted directly at voters prone to anxiety….'>>>

http://www.nybooks.com/articles/2017/06/08/how-trump-used-facebook-to-win/?

[dalton99a]

1. Most important takeaway:

What our Facebook president has discovered is that it actually pays only to please some of the people some of the time. The rest simply don’t count.

[democratisphere]

2. Facebook could be considered a weapon of mass destruction IMO.

[OnDoutside]

3. What really surprises me is there has been so little mention

of the role of Peter Thiel within the Trump campaign.

[kimbutgar]

4. I saw a lot of "Hillary will be indicted any day now stories" on my Facebook timeline

When you checked the sites they were bogus "so called" news sites that were so fake with misspellings.