Ivanka Trump has learned well from her father's cons - By Catherine Rampell
By Catherine Rampell Opinion writer September 4 at 8:31 PM
Ivanka Trump is for working women the way her father is for the working class: In both cases, the Trumps really just want their money.
President Trump’s daughter built her brand around women’s “empowerment,” by which I mean monetizing the anxieties and insecurities of stressed-out moms.
From the beginning, her stated goal was to help professional women dig deep down inside their souls and tap their inner purchasing power. She launched her jewelry line because the “concept of a self-purchasing female was lost among the traditional jewelers,” her website explains without apparent irony.
The company eventually expanded “into a solution-oriented lifestyle brand, dedicated to the mission of inspiring and empowering women to create the lives they want to lead.”
Pseudo-feminism became crucial to selling Ivanka Trump-branded books, handbags and heels. Hey, $135 leopard-print pumps can’t be frivolous if they help the sisterhood.
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https://www.washingtonpost.com/opinions/ivanka-trump-has-learned-well-from-her-fathers-cons/2017/09/04/d904e712-91a8-11e7-89fa-bb822a46da5b_story.html?undefined=&utm_term=.7be6809164f5&wpisrc=nl_headlines&wpmm=1
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