Mike Bloomberg shakes up the digital shop that Joe Biden is thinking about hiring

[Budi]

https://www.vox.com/platform/amp/recode/2020/5/21/21266292/mike-bloomberg-hawkfish-layoffs-ceo-josh-mendelsohn


Mike Bloomberg shakes up the digital shop that Joe Biden is thinking about hiring
Many have been wondering if Hawkfish can fix the Biden campaign’s online strategy.

SNIP
Hawkfish, the operation founded last year by the billionaire before his run for president, confirmed to Recode that it had chosen a new CEO, Josh Mendelsohn, as its new head. It also confirmed that the 100-person company last Friday informed more than two dozen employees, primarily on its production and creative team, that their contracts would not be renewed at the end of the month.

“The staff needs of a focused political firm are different from a campaign team,” Hawkfish’s chairman, Gary Briggs, told Recode in a statement.
“Hawkfish has revised our organizational structure and reduced a piece of our contingent workforce to get back to our original, specific goal: building great data and ad technology to help Democrats win up and down the ballot.”

The moves will be scrutinized closely, given that Hawkfish is seen as one of the key potential solutions to the Biden campaign’s struggling digital operation, which is ever more important with the shift to remote campaigning in the coronavirus pandemic.
The Biden campaign has been debating whether to bring on Hawkfish to help its digital operation, a decision that has been highly controversial in Democratic politics given that it would hand so much control to an outsider and one of the party’s largest donors.
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[msongs]

1. "fix" the biden campaign? did not know it is broken nt

[Budi]

2. My reaction at 1st also. However it is referring to the effect of Covid on the change in campaigning

Digital will need to be ramped up since the method of campaigning has now been changed.

I take no issue with & respect Bloomberg's digital ad impact.
It will take skilled ad writers & deep pockets to win this election.
As long as he doesn't attempt to run the whole show, it should be a welcome assist.

At least, I think that's the gist of the article.