MEDIASTOUCH - An attorney for Kaepernick, an editor for Ellen and an agency pro

[Budi]

The impressive story behind the start-up, anti-Trump Ad Co. MediasTouch.


With MeidasTouch, 3 Brothers Are Creating Visceral Ads by Using Trump’s Words Against Him

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An attorney for Kaepernick, an editor for Ellen and an agency pro are generating views by the millions


Created in quarantine by three brothers originally from Long Island, MeidasTouch is technically a liberal PAC but in practice a video production team staffed solely by the three siblings, with some content contributions from their 14-year-old sister.
Their 20 political ads have averaged over a million views each, with the most recent hitting 5 million today on Twitter.

SNIIP

While the MeidasTouch name is new to the media landscape, the brothers behind it are not.

Ben Meiselas was lead attorney for Colin Kaepernick’s lawsuit and settlement with the NFL, and he also led a high-profile class action suit against the organizers of the infamously overhyped Fyre Festival.


Brett Meiselas is a veteran editor and producer who served as head of digital postproduction for The Ellen DeGeneres Show from 2013 to 2018. Jordan Meiselas works in marketing and advertising, currently with agency Translation in New York.

When the three found themselves with free time and simmering political frustrations amid the Covid-19 lockdown, they decided to start making videos denouncing Trump and his conservative allies.
Thanks to their combination of skills—and a proactive social media outreach strategy—they quickly generated a large audience as their videos were shared widely.

MORE..
https://www.adweek.com/tv-video/with-meidastouch-3-brothers-are-creating-visceral-ads-by-using-trumps-words-against-him/amp/?__twitter_impression=true

Link to tweet

[2naSalit]

1. I googled them last night...

And was impressed with the whole operation. They have all the pros they need all in one family. And they're really good at it.