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Trump's company applied to trademark 'telerally.' Then, President Trump held a telerally.
Politics
Trump’s company applied to trademark ‘telerally.’ Then, President Trump held a telerally.
By David A. Fahrenthold and Colby Itkowitz
July 22, 2020 at 3:04 p.m. EDT
President Trump’s private company filed a trademark application last week that suggested that it is starting a new line of business: organizing “telerallies” for political campaigns.
In an application to the U.S. Patent and Trademark Office, a subsidiary of the Trump Organization sought to trademark the word “telerally,” for use in “organizing events in the field of politics and political campaigning.”
That could mark a shift in the company’s business model. Since Trump took office, his business has been paid millions by political campaigns, including Trump’s reelection effort. But it always remained one step away from politics: The company rented out ballrooms and office space to campaigns but did not market itself as a political company or offer services related to rallies or reaching voters.
{snip}
Anu Narayanswamy contributed to this report.
David Fahrenthold
David A. Fahrenthold is a reporter covering the Trump family and its business interests. He has been at The Washington Post since 2000, and previously covered Congress, the federal bureaucracy, the environment and the D.C. police. Follow https://twitter.com/Fahrenthold
Colby Itkowitz
Colby Itkowitz is a national politics reporter for The Washington Post. She joined the Post in March 2014. Before coming to the Post, Colby was the D.C. correspondent for The (Allentown) Morning Call and transportation policy reporter at Congressional Quarterly. Follow https://twitter.com/colbyitkowitz
Trump’s company applied to trademark ‘telerally.’ Then, President Trump held a telerally.
By David A. Fahrenthold and Colby Itkowitz
July 22, 2020 at 3:04 p.m. EDT
President Trump’s private company filed a trademark application last week that suggested that it is starting a new line of business: organizing “telerallies” for political campaigns.
In an application to the U.S. Patent and Trademark Office, a subsidiary of the Trump Organization sought to trademark the word “telerally,” for use in “organizing events in the field of politics and political campaigning.”
That could mark a shift in the company’s business model. Since Trump took office, his business has been paid millions by political campaigns, including Trump’s reelection effort. But it always remained one step away from politics: The company rented out ballrooms and office space to campaigns but did not market itself as a political company or offer services related to rallies or reaching voters.
{snip}
Anu Narayanswamy contributed to this report.
David Fahrenthold
David A. Fahrenthold is a reporter covering the Trump family and its business interests. He has been at The Washington Post since 2000, and previously covered Congress, the federal bureaucracy, the environment and the D.C. police. Follow https://twitter.com/Fahrenthold
Colby Itkowitz
Colby Itkowitz is a national politics reporter for The Washington Post. She joined the Post in March 2014. Before coming to the Post, Colby was the D.C. correspondent for The (Allentown) Morning Call and transportation policy reporter at Congressional Quarterly. Follow https://twitter.com/colbyitkowitz
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