Ivanka Trump's Find Something New career campaign is more hype than help
Source: Washington Post
Ivanka Trump’s Find Something New career campaign is more hype than help
People who’ve lost their jobs because of the coronavirus don’t need a new website. They need better guidance.
By Michelle Singletary
Columnist
7/24/2020, 7:00:50 a.m.
Two rich people have decided to tell millions of unemployed people that all they need to do to feed their families and put a roof over their heads is “find something new.”
White House adviser Ivanka Trump and Commerce Secretary Wilbur Ross are co-chairs of the American Policy Workforce Advisory Board, which this month launched the Find Something New ad campaign with a website aimed at helping people find a fresh career path.
The initiative didn’t go over so well on social media. In defense of the effort, the first daughter tweeted to one critic: “I suggest that you visit http://FindSomethingNew.org. This initiative is about challenging the idea the traditional 2 and 4 yr college is the only option to acquire the skills needed to secure a job. This work has never been more urgent.”
I took up her challenge.
The site is glitzy and gimmicky, but hardly amazing.
I spent hours using the website as an unemployed person might, or someone looking for a better-paying job. It’s a decent start. But aside from some inspirational videos, plodding through FindSomethingNew.org was a frustrating endeavor. It’s a directionless information dump.
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Read more: https://www.washingtonpost.com/business/2020/07/24/ivanka-trump-find-something-new/
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