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Talk Radio is in Decline
Rush Limbaugh is ailing. And so is the conservative talk-radio industry....In 1987, the Federal Communications Commission repealed the Fairness Doctrine, which had required stations to present politically balanced programming the new wave of hot talkers enabled stations to create entire schedules consisting of nothing but conservative chatter... [Now], Faced with aging and shrinking audiences, competition from newer technologies and financial problems for the biggest station owners, talk radio is in decline both as a business and a political force...
But conservative talk radios foremost problem isnt so much how many people are listening as who. The audience that grew up with Limbaugh is now quite gray, largely people 65 and older... Meanwhile, plain old AM-FM radio the primary medium for talk programs is rapidly losing ground to newer technologies such as satellite radio, streaming audio and podcasts...
Talk radios older demographics were a weakness even before the pandemic... Turned off by the hosts occasional nastiness and seeking young customers, many blue-chip companies have stopped advertising on talk-radio shows, leaving the stations with smaller sponsors who pay less, he said...
All of this doesnt mean the era of hyperbolic, confrontational conservative talk exemplified by Limbaugh is coming to an end. The medium might be in trouble, but the conservative message is already moving to new delivery systems.
But conservative talk radios foremost problem isnt so much how many people are listening as who. The audience that grew up with Limbaugh is now quite gray, largely people 65 and older... Meanwhile, plain old AM-FM radio the primary medium for talk programs is rapidly losing ground to newer technologies such as satellite radio, streaming audio and podcasts...
Talk radios older demographics were a weakness even before the pandemic... Turned off by the hosts occasional nastiness and seeking young customers, many blue-chip companies have stopped advertising on talk-radio shows, leaving the stations with smaller sponsors who pay less, he said...
All of this doesnt mean the era of hyperbolic, confrontational conservative talk exemplified by Limbaugh is coming to an end. The medium might be in trouble, but the conservative message is already moving to new delivery systems.
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Talk Radio is in Decline (Original Post)
reACTIONary
Feb 2021
OP
lapfog_1
(29,199 posts)1. Why isn't that asshole Rush dead yet...
Hell, if it exists... has a place right next to the fire waiting.
scarletlib
(3,411 posts)4. He died a few months ago.
That is also probably contributing to decline in talk radio.
Tender hopper
(60 posts)2. When it dies we need to put a fork in it and burn it on the barbecue
I blame it fully as much, if not more, as fox, for the awful mess our nation is in.
Response to reACTIONary (Original post)
Xaviaty Spam deleted by MIR Team
marble falls
(57,081 posts)6. Me, too! What kind of music do you like??
Paladin
(28,255 posts)5. Thanks for dying, Rush. (nt)
Corgigal
(9,291 posts)7. I can not imagine
driving around and listening to some dude whiny and bitching, when I can hear wonderful music. I have satellite radio just for this reason. I forgot about this tune, and heard it again last week, so much more enjoyable then listening to points of views.