BTRTN: Joe Biden Urgently Needs a Chief Brand Strategist
Born To Run The Numbers thinks that the Biden Administration has a world class branding problem. That's what corporate America calls it when consumer perception of your brand is far worse than the reality of what your brand actually delivers. BTRTN has an idea about how to fix that problem...
http://www.borntorunthenumbers.com/2021/11/btrtn-joe-biden-urgently-needs-chief.html
Excerpts:
"The only thing that Washington Democrats seem to truly have in common is that they are all missing the point. Americans are sick of their own government’s ineptitude, failures, intransigence, infighting, and bickering. The American people want their leaders to work together to get stuff done to help the American people. That – more than anything – is what Joe Biden campaigned on. And right now, even after passing the original $1.9 trillion Coronavirus relief bill and now the $1.2 trillion 'hard' infrastructure bill, the Democratic brand in the United States still somehow seems to stand for infighting, bickering, intransigence, and the self-involvement of lawmakers. In corporate America, they’d call it a branding problem...
"The overall grade for this administration’s communication is not good, as measured by the weakness of the brand -- the gap between perception (his approval rating) and the reality (legislative achievements and progress on Covid-19). There may be a simple reason why: there’s nobody in the White House who thinks like a brand strategist, no one whose entire job focus is the health and vitality of the Biden brand.
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