Republican identity politics: Authoritarianism -- not individualism -- is central to GOP

[marmar]

Republican identity politics: Authoritarianism — not individualism — is central to GOP
Their Orwellian newspeak version of "freedom, liberty and individual rights" belies a darker truth

By CHAUNCEY DEVEGA
Senior Writer
PUBLISHED FEBRUARY 9, 2023 5:43AM (EST)


(Salon) Repetition is one of the most essential principles in marketing. It is how a brand creates a relationship with consumers. If the marketing campaign is successful, the consumer will link the brand with certain emotions, images, and ideas. In the most effective marketing campaigns, the consumer embraces a given brand as exemplifying those qualities to the exclusion of the competing brands.

At Forbes, Robin Lewis uses the example of Apple to demonstrate how this model functions:

Simply stated, a brand or store has a neurological connection with its customers if those customers approach the store visit as they would a visit to the home of a good friend. The trip requires almost no perceivable effort because they know it is going to be a fun and enjoyable experience.

The consumer mind-connecting process created by Jobs for Apple is instructional for all consumer-facing businesses because of its holistic approach.

Once connected, Apple and its cult of addicts are impervious to competitors. Steve Jobs was almost obsessed with building this deep connection with consumers. His ability to translate science, technology and innovation into artistically designed, consumer-friendly products is now legendary. The unique Apple Stores served as the final link in the connection.

Republicans are masters of marketing using endless repetition.

They have successfully captured their public and created for them an entire alternate reality — a closed episteme — consisting of not just the party but a right-wing hate media echo chamber. Republicans can have all of their questions answered by this alternate reality.

Republicans have used their marketing machine to brand themselves as the party of "freedom", "liberty" and "individual rights." This is objectively not true. Today's Republican Party and "conservative" movement are fascists and authoritarians who in total hate real democracy and freedom. Their ultimate goal is to take away the civil and human rights and freedoms of those people they deem to be the enemy and therefore not "real Americans."

Their Orwellian newspeak version of "freedom, liberty and individual rights" just means that people are free as long as they do what Republicans want. For example, Florida Republican Gov. Ron DeSantis is engaging in a fascist project consisting of thought crime laws, banning books and authors who are deemed "dangerous," and using his own personal Gestapo to intimidate and harass his political enemies. ...........(more)

https://www.salon.com/2023/02/09/identity-politics-authoritarianism--not-individualism--is-central-to/

[usonian]

1. Cult members live with contradiction.

As long as it suits the group. Look at the list of cult traits, and the GQP cult checks all the boxes.

Start with denial and projection. Those are at least 80% of the M.O.

The fascist playbook uses distraction, division and destruction to open the door to minority rule.

Just look at today's post by fightforfreedom:
https://www.democraticunderground.com/100217630624

Look at the minority takeover of Kevin.

Same script.

[Timeflyer]

2. So important that Americans get this message--

"Today's Republican Party and "conservative" movement are fascists and authoritarians who in total hate real democracy and freedom." We need to repeat and repeat and repeat that, or our democracy will fade away.