Best-Selling Beer in U.S., Modelo, Faces Growing Problem

[riversedge]

Best-Selling Beer in U.S., Modelo, Faces Growing Problem

https://www.yahoo.com/news/best-selling-beer-u-modelo-164532487.html

Andrew McCarty Thu, July 3, 2025 at 11:45 AM CDT


In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States -..................



“Modelo, and to a certain extent other Mexican import beer brands, have been able to appeal to drinkers with a lifestyle message that is targeted and yet still universal,” said Kate Bernot, lead analyst with Sightlines, a beverage alcohol insights platform, told Forbes in 2024. “Miller and Coors, by trying to be appealing to everyone, stopped being special to anyone. And then here comes Corona, Modelo and Pacifico, feeling fresher and more authentic.”

While Modelo remains the best-selling beer in the United States, Constellation Brands, which owns both Modelo and Corona, announced some troubling news regarding its customer base. Immigration reforms have begun to greatly impact the company's sales.

"Our Hispanic consumer, which reflects roughly half our business ... is very interested in beer," CEO Bill Newlands said ..................

"A lot of Hispanic consumers are apprehensive to leave their house or ... deviate from their routine or go out," Dave Williams of Bump Williams Consulting told Yahoo Finance. "That results in fewer opportunities and occasions where beer would slot into the mix."....................

[moniss]

1. Anything from Miller tastes like

acid rain in a bottle. It used to be likened to panther p*ss but then they went even lower.

[LuvLoogie]

3. I like Miller High Life a lot

I drink a wide variety of domestic craft brews as well. European, too.

I like the crispness of an ice cold high life at times.

I don't like most macro brews, but High Life is the best Miller product IMO.

[Paladin]

2. I never would have guessed that Modelo was the top-selling beer.

My wife and I are Stella Artois fans.

[CTyankee]

4. That was a favorite of mine back when I used to drink.

I drink no alcohol now as I have learned how bad it is for you. I have warned my kids and grandkids but they don't listen to me....

[riversedge]

5. I started to drink it about 2 years ago and like it. In fact, I had a it just last Sunday with

some friends when we went to lunch. I seldom eat out anymore but it was a birthday so I had a good brew.

[CTyankee]

6. My husand is from Wisconsin and he considers any beer not made there isn't worth drinking.

But alas, our drinking days of anything alcoholic are all in the past...