Editorials & Other Articles

Bill USA

(6,436 posts) Sat Feb 9, 2013, 06:30 PM Feb 2013

Fourteen Propaganda Techniques Fox "News" Uses to Brainwash It's Viewers

http://www.truth-out.org/news/item/1964:fourteen-propaganda-techniques-fox-news-uses-to-brainwash-americans

There is nothing more sacred to the maintenance of democracy than a free press. Access to comprehensive, accurate and quality information is essential to the manifestation of Socratic citizenship - the society characterized by a civically engaged, well-informed and socially invested populace. Thus, to the degree that access to quality information is willfully or unintentionally obstructed, democracy itself is degraded.

It is ironic that in the era of 24-hour cable news networks and "reality" programming, the news-to-fluff ratio and overall veracity of information has declined precipitously. Take the fact Americans now spend on average about 50 hours a week using various forms of media, while at the same time cultural literacy levels hover just above the gutter. Not only does mainstream media now tolerate gross misrepresentations of fact and history by public figures (highlighted most recently by Sarah Palin's ludicrous depiction of Paul Revere's ride), but many media actually legitimize these displays. Pause for a moment and ask yourself what it means that the world's largest, most profitable and most popular news channel passes off as fact every whim, impulse and outrageously incompetent analysis of its so-called reporters. How did we get here? Take the enormous amount of misinformation that is taken for truth by Fox audiences: the belief that Saddam Hussein had weapons of mass destruction (WMD) and that he was in on 9/11, the belief that climate change isn't real and/or man-made, the belief that Barack Obama is Muslim and wasn't born in the United States, the insistence that all Arabs are Muslim and all Muslims are terrorists, the inexplicable perceptions that immigrants are both too lazy to work and are about to steal your job. All of these claims are demonstrably false, yet Fox News viewers will maintain their veracity with incredible zeal. Why? Is it simply that we have lost our respect for knowledge?

My curiosity about this question compelled me to sit down and document the most oft-used methods by which willful ignorance has been turned into dogma by Fox News and other propagandists disguised as media. The techniques I identify here also help to explain the simultaneously powerful identification the Fox media audience has with the network, as well as their ardent, reflexive defenses of it.

The good news is that the more conscious you are of these techniques, the less likely they are to work on you. The bad news is that those reading this article are probably the least in need in of it.
(more)

I have listed the techniques below (In the article they go into detailed descriptions and examples):

1. Panic Mongering.
2. Character Assassination/Ad Hominem.
3. Projection/Flipping.
4. Rewriting History.
5. Scapegoating/Othering.
6. Conflating Violence With Power and Opposition to Violence With Weakness.
7. Bullying.
8. Confusion.
9. Populism.
11. Saturation.
12. Disparaging Education.
13. Guilt by Association.
14. Diversion.

While they don't identify the "Big Lie" technique, I think it is the most favored of them all, by the Right. I guess "Projection/Flipping" and "Rewriting History" and "Scapegoating" would fit in this technique. Conservatives seem to lean on the "Big Lie" technique more than any other. THey make up something and just keep talking about the alleged something with each other to give the Lie a life of its own --- and hopefully in the minds of the multitude of uncritical (non-)thinkers.

Perhaps the biggest Big Lie of the Corporate Lobbyist Party (aka the Republican party) is "Trickle Down - Supply-side" economics, so called. This is a phony theory of economics used to rationalize tax cuts for the wealthiest in society, and fighting against efforts to obtain or preserve living wages for various groups of working people (i.e. workers in manufacturing, transportation, various service sectors).

Ample evidence disproves the assertions of TD-SS economics but the Republicans keep on talking about "job creators", and how keeping wages low will make the economy grow, despite the evidence showing that low and middle income people have higher marginal propensities to consume - which produces economic growth and job creation - than wealthy people (who invest much more of any additional income they obtain). Put another way, no matter how clever or driven Steven Jobs was, he wouldn't have been so succussful if millions of 'average' working people had enough money in their pockets to buy not inexpensive personal computers to play games on.