Great Indian ad campaign on intervening in domestic violence without confrontation

[yurbud]

This is cool. A group in India made this ad campaign about how to intervene in domestic violence without getting into a conflict yourself.

It's one of a series and I had to watch them all in one sitting (they're only about a minute each).

I stumbled across it in an article on interrupting date rape violence like Steubenville, and it's similar to the most effective approach to curb bullying, which tackles the "bystander effect" when most of the bystanders disapprove but do nothing to intervene.

Here's the article with links to all the videos.
http://prospect.org/article/stop-rape-culture-ring-bell