Ad Uses Lenticular Photo Used To Secretly Convey Hot Line Number To Abused Kids

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Using the lenticular process, ANAR (Aid to Children and Adolescents at Risk) produced an outdoor poster that, when viewed from a normal adult height, reads “sometimes, child abuse is only visible to the child suffering it.” But when the poster is viewed from the average height of a 10-year-old, the boy in the picture becomes bruised and the message “if somebody hurts you, phone us and we’ll help you” appears, alongside the foundation’s help line number.

[Wait Wut]

1. Amazing.

This actually brought tears to my eyes. The reason? It's out in public. This makes that child feel more 'normal'. It isn't just behind closed doors. They can speak up. How ingenious to make the number 'invisible' to adults! How many abusive adults would see that and quickly drag their child away if they knew what it said?

Thank you for sharing.

[hootinholler]

2. That is fucking great!

Awesome! How do we get them everywhere?

[matt819]

3. Wow

That really is amazing. In the video, the ad is in Spanish. I wonder if there are any efforts under way to bring that ad here.

Now if only they could come up with advertising that targets intelligence level.

[Iggo]

4. Fuckin sweet!!!

[JimDandy]

5. Kick and Rec for a GREAT idea! n/t

[msanthrope]

6. Good. nt

[WillyT]

7. K & R !!!

[AllyCat]

8. Clever, and sadly, necessary

[freshwest]

9. This makes me tear up. I remember years ago driving in downtown traffic. I stopped even with a car.

A child in the back seat was looking at me through the window, looked much like that one, his face afraid, asking me for help with his eyes.

I don't know why, but I had an immediate and terrible sense that the boy was being abused. But then the light changed and the cars moved and that was it.

No way to do anything about it and I've been haunted since that day by those eyes.

[petronius]

10. What a fantastic idea! I assume there are honors and awards for

cleverness and creativity and advertising - this should certainly win one...

[redqueen]

11. K&R

Just read about this here, was about to post in GD.
http://www.diyphotography.net/lenticular-photo-used-secretly-convey-hot-line-number-abused-kids

Great idea.

[KauaiK]

12. WOW - This is great!!

[duhneece]

13. Brilliant...I'm hoping it works nt

[mucifer]

14. It's great! Except that they are advertising what they are doing so

adults have a heads up about the posters.

[rhett o rick]

15. That's amazing but is it necessary? If an adult saw the poster with an abused child

would they cover the child's eyes?

[rickyhall]

16. Great stuff

Could've used it 50 years ago when I looked worse than that. Luckily, (I hope) people like my father don't read DU.

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