Humorous Makeover Portraits Bring Joy to Cancer Patients

[progressoid]

If Only for a Second is a project by the Mimi Foundation and Leo Burnett France with the stated purpose "to allow them to forget their disease, if only for a second.” It’s impossible for anybody who has any first hand experience with cancer and/or cancer patients, to express just how important this is.

The Belgian charity the Mimi Foundation told 20 cancer patients they would give them makeovers. All that was required of them was to keep their eyes closed to make the reveal more exciting. The patients expected that when they opened their eyes, they would look beautiful — but they got something else completely.

The first 1:30 of this video may seem straight out of a clichéd charitable makeover video. Then it takes quite the unexpected turn:

Read more: http://www.businessinsider.com/the-mimi-foundations-if-only-for-a-second-2013-12#ixzz2mvokROHH

http://www.mimi-foundation.org/en/ifonlyforasecond.html#the-book

[japple]

1. This film made my eyes water...Many thanks for posting it.

It is beautiful.

[zentrum]

2. Wish they hadn't made them look...

...so freakish. Some of them.

Wasn't there a way to create fun and surprise without making them look strange and sometimes even ugly?

What was their expectation? Did any of them think they were getting "beautiful" make overs? The expectation is everything---I wouldn't fool with it for sufferers such as these.

They all began with a kind of beauty and some ended with a rude shock.