Every Covid-19 Commercial is Exactly the Same

[NurseJackie]

Corporate Covid-19 response videos are eerily similar. *Cue somber piano music*

When a company or brand releases a Coronavirus Response ad, they might tell you that we're living in "uncertain times", but that "we're here for you". They may say their top priority is "people" and "families" by bringing their services to the "comfort and safety of your home". And don't forget: "we're all in this together!" #together

What's the deal? In reality, many companies have found themselves short on cash, almost overnight. They needed to get a message out - and quick. They asked their teams to throw something together. Since they can't film a new ad because of social distancing, they compiled old stock b-roll footage and found the most inoffensive royalty-free piano track they could find. This, combined with a decade of marketing trends dictated by focus groups and design-by-committee, released a tsunami of derivative, cliche ads all within a week of one another. It's not a conspiracy - but perhaps a sign that it's time for something new.

[OAITW r.2.0]

1. I noticed that too.

Especially the "we're all in this together!" part. Seems to be the dominant theme in the commercials. Not much in the way of unique changes in how these companies are reacting to the pandemic, just a reminder that we are all in this together.

[callous taoboy]

2. So glad I cut the cord in 2016.

Excellent video- What a bunch of gooey, manipulative, over-sentimental tripe.
Whenever I do happen to encounter Tee Vee somewhere, none of it seems
real to me.

[Auggie]

3. There are some very brave people in advertising ...

and there are some very cowardly people in advertising.

When marketing in a crisis, it's been my experience that cowardice always triumphs.

And that's a shame. Because this is especially the time brands need brave, bright, and imaginative creative to lead them.

[magicguido]

4. Same as the Everyday Verzenio drug ad music. All corporate BS

[mahatmakanejeeves]

5. The scene in the KIA commercial at 0:23 is that of North Quanah Avenue passing under

U.S. 64, U.S. 412, and Oklahoma State Highway 51, in Tulsa, Oklahoma.

I have a little time on my hands. I'm having access issues with my $employer's servers.

[IronLionZion]

6. I enjoyed getting emails from every company I've ever done business with

letting me know they are super clean these days.

[Initech]

7. Yeah it does have a weird cut and paste feel to it doesn't it?

[infullview]

8. I love the Lincoln ad

Perchase a new Lincoln on line, and we'll keep you safe by delivering your new car so you don't have to leave your house!
Very sad.... commercial implies "if you're well off and can afford a Lincoln you'll be safer with us". How low can corporate America go...

[ancianita]

9. The Big Soothe.

Pacification of the masses while the live and die under immiseration capitalism.

The PR part of bloody donnie's Great American Economic Revival Industry Group push, led by fossil fuels who will guide this nation back to its corporate plantation's unjust peace.

https://en.wikipedia.org/wiki/Great_American_Economic_Revival_Industry_Groups