This is what the Lincoln Project call a 'blocking advertorial'.

[speak easy]

To disaffected / former Republicans - do you really want to be associated with the mob? Keep away from this ugly chaos.

[brer cat]

1. K&R

[Layzeebeaver]

2. If I were a Trump-fuck-lican and viewed this ad...

I would consider it a call to arms.

This one is really poor from TLP.

They can do better.

[speak easy]

3. Disagree. Country Club / White college educated women - no like

[littlemissmartypants]

5. Can you be more cryptic? nt

[speak easy]

6. Perhaps

[greyl]

4. If? nt

[mucifer]

8. Agreed it was kinda all over the place. I think it was for us more than for them

[OnDoutside]

10. This ad is not for you, it's not even for Trump-fuck-licans, it's purely for Moderate Republicans

and in those terms it does the job.

[magicguido]

7. they had years of this Filthy man. Why so angry? Were'n't things just "great"?

[ancianita]

9. Not one moment of the last four years felt 'great again,' & they must never be given another moment.