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FSogol's 2018 Advent Calendar Day 9: The Numerous Friends of Sir Henry Cole
In 1843, Sir Henry Cole was a senior civil servant in charge of the new 'Public Record Office' (now called the Post Office) and was tasked with getting it used more by ordinary people. At the time, stamps were expensive and the system was only used by the rich. The cost of deliverying mail was quickly dropping due to railroads.
Cole had another problem. He was too popular and kept up too many correspondences.
During the holiday season of 1843, those friends were causing Cole much anxiety.
The problem were their letters: An old custom in England, the Christmas and New Year’s letter had received a new impetus with the recent expansion of the British postal system and the introduction of the “Penny Post,” allowing the sender to send a letter or card anywhere in the country by affixing a penny stamp to the correspondence.
Now, everybody was sending letters. Sir Cole—best remembered today as the founder of the Victoria and Albert Museum in London—was an enthusiastic supporter of the new postal system, and he enjoyed being the 1840s equivalent of an A-Lister, but he was a busy man. As he watched the stacks of unanswered correspondence he fretted over what to do. “In Victorian England, it was considered impolite not to answer mail,” says Ace Collins, author of Stories Behind the Great Traditions of Christmas. “He had to figure out a way to respond to all of these people.”
Cole hit on an ingenious idea. He approached an artist friend, J.C. Horsley, and asked him to design an idea that Cole had sketched out in his mind. Cole then took Horsley’s illustration—a triptych showing a family at table celebrating the holiday flanked by images of people helping the poor—and had a thousand copies made by a London printer. The image was printed on a piece of stiff cardboard 5 1/8 x 3 1/4 inches in size. At the top of each was the salutation, “TO:_____” allowing Cole to personalize his responses, which included the generic greeting “A Merry Christmas and A Happy New Year To You.” It was the first Christmas card.
The problem were their letters: An old custom in England, the Christmas and New Year’s letter had received a new impetus with the recent expansion of the British postal system and the introduction of the “Penny Post,” allowing the sender to send a letter or card anywhere in the country by affixing a penny stamp to the correspondence.
Now, everybody was sending letters. Sir Cole—best remembered today as the founder of the Victoria and Albert Museum in London—was an enthusiastic supporter of the new postal system, and he enjoyed being the 1840s equivalent of an A-Lister, but he was a busy man. As he watched the stacks of unanswered correspondence he fretted over what to do. “In Victorian England, it was considered impolite not to answer mail,” says Ace Collins, author of Stories Behind the Great Traditions of Christmas. “He had to figure out a way to respond to all of these people.”
Cole hit on an ingenious idea. He approached an artist friend, J.C. Horsley, and asked him to design an idea that Cole had sketched out in his mind. Cole then took Horsley’s illustration—a triptych showing a family at table celebrating the holiday flanked by images of people helping the poor—and had a thousand copies made by a London printer. The image was printed on a piece of stiff cardboard 5 1/8 x 3 1/4 inches in size. At the top of each was the salutation, “TO:_____” allowing Cole to personalize his responses, which included the generic greeting “A Merry Christmas and A Happy New Year To You.” It was the first Christmas card.
https://www.smithsonianmag.com/history/history-christmas-card-180957487/
The first card. Note the small child drinking wine
Other prominent Victorians copied Cole's invention and it slowly caught on.
As printing methods improved, Christmas cards became much more popular and were produced in large numbers from about 1860. In 1870 the cost of sending a post card, and also Christmas cards, dropped to half a penny. This meant even more people were able to send cards.
Christmas Cards appeared in the United States of America in the late 1840s, but were very expensive and most people couldn't afford them. It 1875, Louis Prang, a printer who was originally from German but who had also worked on early cards in the UK, started mass producing cards so more people could afford to buy them. Mr Prang's first cards featured flowers, plants, and children. In 1915, John C. Hall and two of his brothers created Hallmark Cards, who are still one of the biggest card makers today.
Christmas Cards appeared in the United States of America in the late 1840s, but were very expensive and most people couldn't afford them. It 1875, Louis Prang, a printer who was originally from German but who had also worked on early cards in the UK, started mass producing cards so more people could afford to buy them. Mr Prang's first cards featured flowers, plants, and children. In 1915, John C. Hall and two of his brothers created Hallmark Cards, who are still one of the biggest card makers today.
https://www.whychristmas.com/customs/cards.shtml
The Hall Brothers standardized the 4" wide x 6" tall, folded card inserted into the enevolpe that is most common today.
Hallmark's most popular card of all time, 1977. Still published today, it has sold over 34 million copies.
A card designed by Jackie Kennedy to benefit the Kennedy Center
A Hallmark card designed by Salvador Dali
A Hallmark card by Norman Rockwell
If you like this stuff, I highly recommend the Smithsonian article referenced above.
(For an explanation of my advent project and a link to last years posts, see
https://www.democraticunderground.com/10181152160 )
