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The Christmas season is now officially here.
I saw my first Hess toy truck commercial of the season this morning.
No, I am not spamming for them. It wouldn't be Christmas without Hess toy trucks.
HESSTORY
WHERE IT BEGAN
The Hess Toy Truck is one of the best-selling and longest running toy brands in America. Find out more about this iconic and timeless toy's humble beginnings...
THE FIRST HESS TOY TRUCK
The vision for a Hess Toy Truck became a reality with the 1964 Hess Tanker Trailer. A replica of the company's first B61 Mack truck and trailer, the toy's features were rare for its time: working headlights and taillights controlled by a switch at the back of the cab, and a cargo tank that could be filled and emptied with an accompanying funnel and rubber hose. There were no TV ads or major radio campaigns for the Hess Tanker Trailer -- just a few small newspaper ads for a well-made toy, battery included, sold at Hess gas stations. The now iconic holiday tradition fun had just begun.
....
First Hess Gas Station in NJ 1960
....
WHERE IT BEGAN
The Hess Toy Truck is one of the best-selling and longest running toy brands in America. Find out more about this iconic and timeless toy's humble beginnings...
THE FIRST HESS TOY TRUCK
The vision for a Hess Toy Truck became a reality with the 1964 Hess Tanker Trailer. A replica of the company's first B61 Mack truck and trailer, the toy's features were rare for its time: working headlights and taillights controlled by a switch at the back of the cab, and a cargo tank that could be filled and emptied with an accompanying funnel and rubber hose. There were no TV ads or major radio campaigns for the Hess Tanker Trailer -- just a few small newspaper ads for a well-made toy, battery included, sold at Hess gas stations. The now iconic holiday tradition fun had just begun.
....
First Hess Gas Station in NJ 1960
....
The car with the hood up appears to be a 1957 or 1958 Mercury Turnpike Cruiser:
Hiding behind the gas pumps is a 1957 or 1958 Ford station wagon.
6 replies
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