Is Streetwear a Machine That Turns Insecurity Into Money?

[Celerity]

https://www.highsnobiety.com/p/streetwear-hype-culture-narcissism/



In his 2018 skit on Supreme, Hasan Minaj, the patron comic of hype culture, said, “Without objects that make me stand out, what am I? Then I just have to be myself, and that’s terrifying, because I am insecure and I need things to make me feel better about myself.” In a couple of sentences, he deftly drilled to the core of the fuccboi psyche: a deep-seated insecurity about one’s own worth and an equally deep-seated desire to prove that worth to others. Both the clinical and the cultural term for this state is Narcissism. Narcissism is often confused with egotism or mere selfishness, but while it may contain elements of both, it’s driven not by an outsized sense of self-respect but by self-loathing, which leads to inexorable desire and strife for approval from others. “It’s a very insecure personality, and all the stuff on the outside – the grandiosity, the arrogance, the entitlement – is a suit of armor to buttress a weak interior core, because on the subconscious level narcissists think that others will see that they are not all that,” Dr. Ramani Durvasula, a best-selling author and an expert on narcissism, told me.

Narcissism is nothing new, but the level of narcissism on display in our culture is unprecedented – Dr. Ramani calls it the disease of our time. In his prophetic 1979 bestseller The Culture of Narcissism, the sociologist Christopher Lasch dissected a milieu of mass media that gave more and more coverage to celebrities, narcissistic role models whose behavior was increasingly beginning to be condoned, excused, and explained away. He blamed the rise of the narcissistic personality on “proliferation of images” and “the cult of consumption,” among other things. Fast-forward to 2020, and 1979 looks positively quaint in the age of social media, for there is no bigger driving engine of narcissism than social media platforms such as Instagram.

https://www.instagram.com/p/CDJ8qXvJwXZ/



In the decade since its launch, much has been said about how Instagram has democratized media, but it simultaneously open-sourced Narcissism that was formerly reserved for a celebrity elite. Today, with the rise of Gen Z, this tendency reaches another dimension on TikTok. “Everybody on the app has some form of narcissism,” TikTokker Liv Huffman told Highsnobiety in our special zine about the platform’s stars. “You kind of have to in order to put yourself on the Internet like that.” Having unleashed the technological means of disseminating narcissism with the one hand, contemporary culture has continued to manufacture models for narcissistic behavior in ever increasing numbers with the other. Contemporary pop music is filled to the brim with rappers whose lyrics are all about the display of their possessions. What began as a legitimate hip-hop lyrical device for expressing a sense of pride in lifting oneself up by attaining markers of American success previously possessed only by its white ruling class, has by now devolved into an exhibitionist trope. And just like the generations before them, today’s youth seeks to emulate the behavior of their favorite musicians. Every middle-schooler knows what it means to “flex” and there is no shortage of eleven-year-olds begging their mommies for the next pair of Travis Scott Dunks.

Hype culture is uniquely positioned to tap into the narcissistic world order by creating artificial scarcity and equating the possession of limited edition goods with self-worth. Conspicuous consumption is the defining consumer behavior of the day, but underneath its hood purrs the motor of narcissism turbocharged by a culture that has given us Donald Trump and Kanye West, two narcissists par excellence. Both are incredibly insecure and both – despite being on top of the world – constantly crave adulation and approval of others (West’s narcissism may be further complicated by his alleged bipolar disorder). And both are aided and abetted by their respective fan bases that readily forgive their transgressions thereby enabling them further. Perhaps it’s no coincidence that hip-hop fans seem to be especially tolerant towards narcissistic behavior of musicians, even when it’s misogynistic or generally sadistic.



Before you roll your eyes at my perceived alarmism that Grailed is poisoning the minds of a generation, consider that in this state of affairs no one is innocent. Study after study shows that despite economic progress and general increase in quality of life, members of contemporary society feel more and more unhappy. Other studies show that social media, Instagram in particular, have a negative effect on self-esteem that stems from the permeating feeling of anxiety and envy. Simply put, you can flex all you want, but there will always be someone with a bigger flex. And once you are on the hype treadmill, its very nature makes it hard to get off. “In [the hype] world narcissists festoon themselves with the latest sneakers, or the latest streetwear, and in that moment they are safe. But then that moment when the world is telling you that you are great, which for the narcissist is better than drugs, is gone and you continue chasing the high,” said Dr. Ramani. On top of this, the culture of narcissism makes one feel inadequate for not owning something. “The entire way fashion is marketed is that if you don’t have that latest something, you are lacking,” continued Dr. Ramani.

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[bluedye33139]

1. The core of narcissism is a sense of inferiority

But I still love Instagram.

[empedocles]

2. Good Minaj quote