The Wine Business Sees A Problem: Millennials Aren't Drinking Enough.

[Tomconroy]

The American wine industry believes it has a problem: millennials.

More specifically, it’s the fact that aging baby boomers — currently the prime market for wine — are nearing retirement age, the time of life when consumerism typically declines.

Millennials, the generation that began to come of age after the turn of the century, have given no indication that they are poised to step in. They buy much less wine than boomers, and the wine industry has not done enough to entice them to become regular consumers.

In his annual State of the U.S. Wine Industry report, presented last month, Rob McMillan, an executive vice president of Silicon Valley Bank in Santa Clara, Calif., and a longtime analyst of the American wine market, issued a forceful warning that a day of reckoning was coming.

The Wine Business Sees a Problem: Millennials Aren’t Drinking Enough https://nyti.ms/3J9aEyy



Apparently they prefer craft beer and cocktails. I guess one of my favorite phrases: 'Champagne for Everyone!' will go the way of the dodo!

[Glamrock]

1. I'm here to pick up the slack!

[Tomconroy]

2. Yeah. We may as well grab all the good stuff!

[RockRaven]

3. Sounds like another "let's blame millennials for not spending money they don't have b/c of the

economic system we imposed upon them by accident of birth" article/speech.

Maybe millennials genuinely, for no causal reason, randomly happen to prefer beer/spirits to wine. Well, if true, that is unfortunate for wine people...

Or maybe millennials' experience with wine is that it tends to be less accessible to them than beer/spirits, due to current or previous cost differences between the different product types. If so, are we supposed to cry about the fates of the wine mongers?

[msongs]

4. plenty of wine is dirt cheap even good wine nt

[vercetti2021]

5. Frankly I can't stand the taste of wine

Or craft beer either. I love cocktails and mixed drinks though! Those are my go to.

[DFW]

6. They think the millennials are bad?

I NEVER drink wine. Period. At all. I can't stand the taste of the stuff. Of course, that goes for beer and any other alcoholic drinks as well. I'm just too young.

When I was about seven years old, my parents were having some people over, and had out some bottles of stuff I wasn't familiar with. I asked, "what IS that stuff you're drinking, daddy?" It was bourbon, sherry, wine, champagne, whatever. He explained what it was, and let me try a sip of each. I was thoroughly revolted and fled back to my Seven-up and ginger ale. He said when I was old enough, I'd learn to like those strange drinks he and his friends were drinking. Well, I'm not old enough, because I still hate the taste of all of them.

[Freddie]

9. Boomer here, I rarely drink

Also don’t like the taste and I almost never “drink” calories except milk in coffee. When I was a little kid the neighbor lady was an alcoholic and watched soap operas and drank Schaffer beer all day. Her kids, my brother and I were in and out of each other’s houses all the time as kids did back then. She was always asking us if we wanted some of her beer and I would politely decline as my Dad told us that “beer tastes like p*ss.” She died of cirrhosis at 40. Pretty sure watching that put me off booze for life.

[3catwoman3]

16. Your dad was right...

…about the taste of beer, IMO.

[JustABozoOnThisBus]

7. I'm an early boomer, and I'm here to help.

But if millenials prefer beer, who am I to criticize?

Cheers!

[Freddie]

8. My Millennial daughter and husband

Love those flavored seltzer beer-like beverages ( )
Low calorie and low carb.

[snowybirdie]

10. Not to worry

We isolating seniors are taking up the slack! LOL

[Wicked Blue]

11. Probably they can't afford to buy it

because they are drowning in student loan debt.

Time to bring back Ripple?

[thucythucy]

12. Where's Orson Welles when you need him?

[petronius]

13. Sheesh, is there *anything* that millennials can't ruin?

That generation is why we can't have nice things...

[Emile]

14. Shhh, they'll be outlawing cannabis next!

[IcyPeas]

15. perhaps they've given up drinking for..... gummies or something

[FakeNoose]

17. The wineries should be growing marijuana

The kids of today have no idea what we Baby Boomers had to go through! Pretty soon MJ is going to be legal everywhere. Well maybe not everywhere, but all the best places will legalize it.