'Rob it to get it' French store lets you keep stolen goods if you can outrun their security - But there's a twist

[BlueWaveNeverEnd]

The campaign invited customers to steal an item from the store, but with a twist: they had to outrun their security guard who is none other than elite sprinter Méba-Mickaël Zeze to keep it.

On September 13, Distance challenged customers to "rob" an item and evade capture by Zeze, who was guarding the store.

The sprinter, a member of the French track team with a 100-meter dash time under 10 seconds, symbolized the brand's core audience and the essence of sportswear.

The outcome
Despite the daring challenge, only two people managed to outrun Zeze, while 74 were effortlessly caught. The event emphasized that Distance's products are designed for true running enthusiasts.

https://www.dagens.com/viral-0/rob-it-to-get-it-french-store-lets-you-keep-stolen-goods-if-you-can-outrun-their-security-but-theres-a-twist