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Related: Culture Forums, Support ForumsRonald Mcdonalds new look

Before makeover
New look below
The new Ronald sports a red blazer, a red bow tie, red-and-white striped rugby shirt, yellow vest and, yes, yellow cargo pants.
His hair is more coiffed. His vibe is less creepy. And how shall we politely say this? he looks slightly less clown-like.
"As a strategy, it feels a little desperate," says Kate Newlin, a brand consultant. She says it's as if the new Ronald is shouting: "Please remember you once loved me."
Love is sorely needed. McDonald's on Tuesday reported a 5% drop in first-quarter net income and 1.7% drop in U.S. same-store sales. Shares closed flat on Wednesday at 99.13.
Not to mention, McDonald's and Ronald McDonald have been mercilessly ridiculed in ads in recent weeks by Taco Bell, which just entered the breakfast market.
http://www.usatoday.com/story/money/business/2014/04/23/mcdonalds-ronald-mcdonald-fast-food/8067483/
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Ronald Mcdonalds new look (Original Post)
Liberal_in_LA
Apr 2014
OP
Archae
(47,245 posts)1. He still looks better than the original...
This was Willard Scott, no less!

Vashta Nerada
(3,922 posts)2. Creepy!
Skittles
(172,833 posts)3. here's the ultimate in fast food creepy

Arugula Latte
(50,566 posts)4. Disturbing.
newcriminal
(2,190 posts)6. I agree.
Fla Dem
(27,763 posts)5. I always thought Ronald McDonald was freaky and creepy and he's still freaky and creepy. nt
HERVEPA
(6,107 posts)7. Looks a little like Liberace.
Squinch
(60,065 posts)8. He lives in a sewer and eats children.
Which is true, sorta.
It lives in the sewer, not he.
name not needed
(11,665 posts)10. Is he selling monorails now?

MrMickeysMom
(20,453 posts)11. I never loved that fucker...
He, Mayor McCheese and the ham-burglar can go hide a bunch of hot little fries up their ass, as far as I care.