Richmond (CA) restaurant encourages bad Yelp reviews
http://insidescoopsf.sfgate.com/blog/2014/09/17/richmond-restaurant-owner-encourages-bad-yelp-reviews/
Botto Bistro in Richmond is not very concerned about its Yelp rating. In fact, in an effort to undermine the reliability of its Yelp page, the five-year-old Italian restaurant is on a mission to be the worst-rated restaurant in the Bay Area.
To achieve this end, Botto Bistro is encouraging all of its customers to leave one-star Yelp reviews; it is even offering deals for anyone who pens a crummy review: 25% off any pizza and a chance to win a cooking class. (Hat-tip to Richmond Standard.)
Chefs and co-owners Davide Cerretini and Michele Massimo are veterans of the local dining scene, and say that their food is excellent and they run a busy restaurant. According to Cerretini, they simply grew tired of the constant advertising inquiries from Yelp and what he dubs blackmailing and review manipulation. (Sidenote: A judge recently ruled that Yelp has the power to manipulate reviews.)...
I want to be the worst restaurant there is in the Bay Area, he says. I think this is the best business move I have made in years.