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Miles Archer

(18,837 posts)
Wed Jun 3, 2015, 09:18 PM Jun 2015

Looking for a DU critique of this food photo (it's not one of mine)...

The local TV station filmed a commercial at this restaurant earlier in the week. They posted this photo on Facebook to announce it. I replied in the comments "Bad lighting on that one." They immediately deleted the comment. I have a few other observations but would like to hear what you folks think first.

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Looking for a DU critique of this food photo (it's not one of mine)... (Original Post) Miles Archer Jun 2015 OP
If the purpose of the commercial was to encourage people to embrace petronius Jun 2015 #1
So THAT'S what a carbuncle looks like. nt valerief Jun 2015 #2
Realistically unappetizing. antiquie Jun 2015 #3
^ What he said. n/t malthaussen Jun 2015 #24
Lousy presentation. Greasy chicken pieces tossed carelessly The Velveteen Ocelot Jun 2015 #4
It's so close, it's unappetizing. The red splotches are gruesome riderinthestorm Jun 2015 #5
Yep...you and Velveteen Ocelot pretty much read my mind. Miles Archer Jun 2015 #6
Perhaps post one of your food-photos as an example kentauros Jun 2015 #10
Here are a few that I did in the past for my clients... Miles Archer Jun 2015 #11
you have talent, the other photographer doesn't irisblue Jun 2015 #12
Thank you very much. Miles Archer Jun 2015 #14
Yep, that's the way to do it. kentauros Jun 2015 #15
Thank you! Miles Archer Jun 2015 #17
wow, you are very good! CrawlingChaos Jun 2015 #19
Thank you! Miles Archer Jun 2015 #20
Put that on a bed of Kale immediately! mackerel Jun 2015 #7
Kale really DOES solve everything, doesn't it? Miles Archer Jun 2015 #9
Kale chips or fresh? kentauros Jun 2015 #16
i'd eat it Islandurp Jun 2015 #8
I think I would too! Phentex Jun 2015 #28
It's a very amateurish shot unsuitable for professional photojournalism Major Nikon Jun 2015 #13
it looks gross. nt IcyPeas Jun 2015 #18
Try our tasty Bucket o' Death! hunter Jun 2015 #21
Well the flash is just plain bad NV Whino Jun 2015 #22
Yep...I'm in complete agreement with the plating suggestions. Miles Archer Jun 2015 #23
Exactly. NV Whino Jun 2015 #26
Is it auditioning for the lead in a horror flick? n/t sarge43 Jun 2015 #25
Blood and Wine are both red seveneyes Jun 2015 #27
mm Jaundice Chicken Enrique Jun 2015 #29
I'd hit it Skittles Jun 2015 #30

petronius

(26,602 posts)
1. If the purpose of the commercial was to encourage people to embrace
Wed Jun 3, 2015, 09:20 PM
Jun 2015

vegetarianism, then I'd say they nailed it...

The Velveteen Ocelot

(115,681 posts)
4. Lousy presentation. Greasy chicken pieces tossed carelessly
Wed Jun 3, 2015, 09:50 PM
Jun 2015

into a bucket; harsh lighting; nothing to indicate that it's even food. It looks more like autopsy leftovers. I don't want to eat it. Actually, I don't even want to look at it.

 

riderinthestorm

(23,272 posts)
5. It's so close, it's unappetizing. The red splotches are gruesome
Wed Jun 3, 2015, 09:54 PM
Jun 2015

and I'm not a vegetarian. Maybe the "crowded" bucket is supposed to look generous but if you want to get the gist of portion sizing - lay it out on a plate.

Between the lighting and the closeup it looks pretty yucky...

Miles Archer

(18,837 posts)
6. Yep...you and Velveteen Ocelot pretty much read my mind.
Wed Jun 3, 2015, 10:05 PM
Jun 2015
Lousy presentation. Greasy chicken pieces tossed carelessly into a bucket; harsh lighting; nothing to indicate that it's even food. It looks more like autopsy leftovers. I don't want to eat it. Actually, I don't even want to look at it.


The careless placement AND that one piece in the lower right corner, hanging out of the bucket, that looks like it has a bite taken out of it. The lighting is the worst, probably due to a hyperactive flash. I am a stickler for natural light. It's how I take all of my food photos.


It's so close, it's unappetizing. The red splotches are gruesome and I'm not a vegetarian. Maybe the "crowded" bucket is supposed to look generous but if you want to get the gist of portion sizing - lay it out on a plate.

Between the lighting and the closeup it looks pretty yucky...


The red splotches, for me, were a really disturbing thing to see in that shot, knowing that the person who signed off on this probably said "great shot!" I agree with plating it instead of tossing it in a bucket, even though that's the way customers purchase it.

kentauros

(29,414 posts)
10. Perhaps post one of your food-photos as an example
Wed Jun 3, 2015, 11:10 PM
Jun 2015

of proper lighting, and why a flash just doesn't work for creating appetizing photos. (It's too harsh in both brightness and shadows, changes the color people are expecting to see when they pick it up in either daylight or indoor lighting, the latter of which usually isn't xenon!)

Miles Archer

(18,837 posts)
11. Here are a few that I did in the past for my clients...
Wed Jun 3, 2015, 11:25 PM
Jun 2015

...and probably posted on DU as well. All with 100% natural, available light.













Miles Archer

(18,837 posts)
17. Thank you!
Thu Jun 4, 2015, 12:02 AM
Jun 2015


They "plate" food differently here. I did some coaching in California but it's more of a necessity here. I'm going to be doing two shoots at two different places...one Italian, the other a restaurant in a bar with burgers / "comfort food."

I already spoke with the Italian place...in the past, they've put cell phone pics of plates swimming in sauce. I told them "I need to be able to see what is under the sauce." I am supposed to be shooting a meatball sandwich, a Philly cheese steak, and a chicken parmigiana entree. They told me they would put "some" sauce on each with a little cup of sauce on the side.

The bar is going to be doing chicken fried steak and maybe one or two other dishes. The gentleman who will be cooking tomorrow does a pretty impressive job of plating...when you go there and get a burger and fries the plate comes out of the kitchen top-notched, very nicely arranged. But you have to exercise the same cautions as Italian food, because a chicken fried steak swimming in gravy doesn;t look like a chicken friend steak at all...it looks like a plate of gravy.

I'll post the results tomorrow.


CrawlingChaos

(1,893 posts)
19. wow, you are very good!
Thu Jun 4, 2015, 01:54 AM
Jun 2015

What a stark contrast to the revolting photo in your OP.

I've been trying to get better at picture-taking myself lately so I have a new appreciation for the challenges. Really nice, professional-looking work.

kentauros

(29,414 posts)
16. Kale chips or fresh?
Wed Jun 3, 2015, 11:56 PM
Jun 2015

I don't know which would go better with fried food, but would guess something that at least crunches like fried food

Major Nikon

(36,827 posts)
13. It's a very amateurish shot unsuitable for professional photojournalism
Wed Jun 3, 2015, 11:49 PM
Jun 2015

I suspect it was taken with some sort of DSLR, and the on-camera flash was used. The angle used is unflattering to the subject which exacerbates the problem created by the flash.

NV Whino

(20,886 posts)
22. Well the flash is just plain bad
Thu Jun 4, 2015, 11:01 AM
Jun 2015

If I were to shoot that, I would, like you, use natural lighting, and spill the bucket onto a plate. I get that they want to show that it comes in a bucket and there's a lot in the bucket, but there are other, more appealing, ways to show that.

Miles Archer

(18,837 posts)
23. Yep...I'm in complete agreement with the plating suggestions.
Thu Jun 4, 2015, 11:51 AM
Jun 2015

As a matter of fact, if they insisted on showing the bucket at all, you could use it like a "horn of plenty." Place it on its side, place the plate directly in front of it, arrange the chicken nicely on the plate. That way they'd have their bucket in the shot AND you'd get a feel for the amount of chicken it contains.



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