Twitter Woos Black Engineers In Detroit, But Stumbles With 2 All-White Local Staff Photos

[TexasTowelie]

"Optics matter" is overused, but it's born from truth -- just like most clichés.

Whatever we see can be taken as reality, fairly or not -- a lesson Twitter's team in Detroit relearns the hard way by posting a photo of CEO Jack Dorsey with some local staff members at their Woodward Avenue branch office. All eight people shown are white. (The race of two others at bottom right can't be determined.)

Lots of call-outs flow, prompting a Friday afternoon response:

Link to tweet

The reference is to a four-day event at Cobo Center through Saturday -- the 45th annual convention of the National Society of Black Engineers, nearly 16,000 college students studying computer engineering, information technology, electrical engineering and other disciplines.

Twitter recruiters are at Booth 215, staffed partly by members of an employee group known as Blackbirds. They hosted a two-and-a-half-hour food and music mixer Thursday night at State Savings Bank on West Fort Street.

Read more: http://www.deadlinedetroit.com/articles/21988/twitter_woos_black_engineers_in_detroit_but_stumbles_with_2_all-white_local_staff_photos